The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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64% will increase video marketing, even as 45% worry about ROI
A study shows companies are shifting investments toward video marketing even as they remain skeptical about ROI. Here’s why the majority think videos are essential to growth.
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95% of marketers say visual content is more effective than text
Visual content makes marketing strategies more effective, and companies are outsourcing their design work to counter time-management challenges.
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Why you should consider paid ads for Facebook marketing
With 40 million small business pages on Facebook and algorithm updates that favor friends over brand pages, paid advertising might be brands’ best chance for visibility.
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How to overcome enterprise-size content marketing challenges
Big brands face more challenges with content marketing than smaller companies – here’s the secret to enterprise-size success.
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The results are in: Videos make websites 2x more engaging
Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.
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What happens when you don’t invest equally in content & technology
Companies are investing more in content marketing, but they ALSO need the right technology needed to get the most value from their campaigns.
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15 pieces of marketing wisdom from 2015
15 lessons learned from Brafton’s creative marketing employees.
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Brand awareness cited as top challenge for marketers
Standing out among competition is a top challenge for marketers this year, according to new Experian research. Here’s three tips to increase brand awareness.
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