The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Dec 17, 2014 News Alex Butzbach

Visitors who click promoted content leave within 15 seconds

Promoting social posts can net a boost in visibility and traffic, but a lot of promoted content doesn’t target the right users or successfully move them further down the sales funnel.

Dec 17, 2014 News Brittany Cornell

Tweet tip – Marketing #TWIT

Marketing tip: Don’t tweet like an early bird if you’ve got an audience of night owls. Marketing #TWIT

sarah wunder

Dec 16, 2014 Legacy Molly Buccini

Introducing Brafton’s new senior director of content

Brafton’s new Senior Director of Content shares her favorite types of web content and her goals for our Chicago office.

Content marketing strategy tips to reduce bounce rate and get more out of content creation.

Dec 16, 2014 Legacy Lauren Kaye

How to cut your content’s bounce rate #12DaysofContent

These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.

Dec 16, 2014 News Alex Butzbach

Facebook offers customized social marketing CTAs

Changing a single word in a call to action, whether on social, blog content or in an email, can have a huge impact in raising conversion rates.

It can be difficult, but marketers need to work with writers to find the right tone for their content to see the best results.

Dec 15, 2014 Legacy Rebecca Bakken

Conquer the content marketing White Whale: Getting your brand’s voice and tone right

Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.

Content marketing does influence your sales funnel - you just have to be able to measure the ROI.

Dec 15, 2014 Legacy Lauren Kaye

How to tell if your content makes people more likely to buy #12DaysOfContent

Marketers can measure the ROI of their content when they use Google Analytics correctly. Here are tips from our Lead Strategist.

Social marketing is becoming more popular among brands, but they still need to measure ROI to improve their campaigns.

Dec 15, 2014 News

Biggest social marketing trends for 2015

Marketers are budgeting more for social media, and there are some trends they need to pay attention to for greater ROI.

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