Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jan 06, 2015 News Alex Butzbach

The latest from Twitter: “While You Were Away” round ups

Twitter is experimenting with a new way to share popular social content with users. Find out how it’s part of a larger trend toward increasing marketing visibility.

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Jan 06, 2015 News Molly Buccini

3 ways to get more social shares from your content

We analyzed the most socially shared content posts of 2014. Here’s what we found.

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A study finds video content will produce jthe mo

Jan 05, 2015 News Lauren Kaye

By 2017, 74% of web traffic will come from video

Marketers need to invest in video to maintain their search traffic as more clicks go to visual content.

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Social media marketing is most effective when you reach the third circle of followers.

Jan 05, 2015 Legacy Joe Pulizzi

Grow your audience: Striving to reach the third circle

According to content creation expert Joe Pulizzi, the key to successful social distribution is in reaching the third circle of followers online.

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Jan 03, 2015 Legacy Molly Buccini

A few of our favorite things: 3 content campaigns from the past year

Brafton’s content marketing consultants and creative teams reflect on some of their favorite (and most successful) campaigns from the past year.

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Dec 31, 2014 News Alex Butzbach

Google’s new AdWords unveils connection between online marketing & offline buys

It can be difficult to track in-store purchases inspired by online content against web marketing efforts. Here’s what Google’s doing to improve clarity.

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