The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 ways we’re building Brafton’s marketing toolbox in 2015
Our new Chief Client Officer Sarah Cugini’s sharing her top content marketing initiatives for 2015.
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Avoid an SEO hit by differentiating between reviews and testimonials
Brands should publish user-generated content, but different types of UGC help to meet various kinds of business goals, depending on where customers are in the sales funnel.
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10 content marketing resolutions for 2015
Here are 10 content marketing resolutions that can help you become more successful and stand out from the competition in 2015.
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4 non-content resolutions for your content marketing
Do you have trouble sticking to New Years resolutions? Here are four non-content goals you can apply to your 2015 web marketing.
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Lyrics in Google search – the beginning of the end for organic content?
Google starts showing song lyrics directly in search results, and the Knowledge Graph could continue to show content in results pages.
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Want 20% more web readers? Diversify your content strategy
A Brafton client diversified its content strategy and saw 20 percent more readers on its website.
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The best of Brafton.com – 2014 edition
Doesn’t it feel like just yesterday we were sharing our predictions, resolutions and marketing advice for 2014? As we kick off the final week of the year, nothing says farewell to a year of successful content market
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Employee Spotlight: Meet Kate, Senior Lead Gen Exec
Kate Bergstrom’s has always had her sights on a career in sales – and based on her tenacity and success thus far, we’re confident it’s in reach. Kate joined the team at Brafton in early 2014 as an
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