The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Meet Kyle, Senior Social Media Associate
In this week’s employee spotlight, Kyle Gaw talks about being a social media marketing strategist.
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Is Facebook building a separate B2B social media marketing network?
Facebook is a top-notch B2B marketing channel, but there may be a new version of the network on the horizon created specifically with professionals and enterprises in mind.
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Why content writers are your best marketers
A lot of clients ask how writers can tackle complex subject matter if they’re not experts in the field. Here’s why writers are the best people for your content marketing team.
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Don’t run out of content marketing fuel! 25 percent of auto marketers lack budget
Auto companies are ahead of the game with content marketing, but they need the budget to back up their ambitious plans.
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Coming January 2015: Facebook cracks down on promotional posts
By the beginning of 2015, Facebook will introduce new rules into its organic News Feed algorithm to cut down on overly promotional posts users see.
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Start your engines: 46 percent of auto marketers have a formal content marketing plan
Most successful companies come up with plans to reach qualified customers, and auto marketers are no different.
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This simple change can get people to stay on your site 28% longer
Adding featured images to posts can significantly impact your content’s success. Here are the results a Brafton client saw when it started using pictures.
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The 80/20 rule: It pays to find your advocate audience for video content engagement
Not all audiences are created equal, and some social followers are more enthusiastic about sharing videos than others.
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