Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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A study found 18 percent of companies create strategies for individual marketing channels.

Nov 18, 2014 News Lauren Kaye

How advanced is your content marketing? 18 percent have a strategy for each channel

A study found 18 percent of companies have content marketing strategies for each channel. Here’s why they’re winning:

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Nov 18, 2014 News Brittany Cornell

Keyword stuffing – #MarketingTWIT

In this week’s illustrated Tweet, we predict Google is not having any keyword stuffing this Thanksgiving. #Marketing #TWIT

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Nov 18, 2014 News Alex Butzbach

Video marketing makes brands better at tracking customer behavior? Study says yes

Brands that aren’t confident about their ability to track online customer behavior should use a comprehensive video strategy.

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Nov 17, 2014 News Alex Butzbach

45 percent of financial services companies’ content marketing is ad-hoc: Get with the program

Brands that operate in the finance space don’t always plan unified marketing strategies, but they need to have a plan in place for the holiday season.

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Nov 17, 2014 Legacy David Juengst

Universal Analytics: Why and How You Should Upgrade

You have undoubtedly heard about Google’s shift to Universal Analytics, but with the 10 million other responsibilities you have as a digital marketer, there is a good possibility the upgrade has not been a top

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