The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Creativity is KEY: Custom headlines increase video content views & engagement
One of our clients saw just how powerful a good headline is when they added custom titles to video content and got twice as many viewers.
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Search & social are the digital darlings of 2014 holiday marketing budgets
As holiday sales migrate online, more marketers dedicate the lion’s share of their digital marketing budgets to search and social media.
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Surprise: Most Pinterest growth is male users
Qualified leads that come from Pinterest may predominantly be female users, but new research indicates social landscapes are shifting as males join in larger numbers.
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6 Quick-and-clean tips to earning links with content
Link building is still crucial to search success, but the old rules are out. Here are some tips to earn links with something you’re already doing – creating content.
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Businesses get 40 percent of sales in the last two months of the year
It isn’t just ecommerce sites that thrive during the holiday season – a lot of companies rely on the end of the year to maintain their bottom lines.
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4 Good reasons to add images beside text
The visual aspect of inline images is important, behind pretty pictures there are additional benefits to your content marketing strategy.
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Experimental Google ads show off a perfect content marketing model
A new prototype advertising from Google demonstrates how brands should create content that follows customers and adapts to their preferences.
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Savvy shoppers spent 12-15 hours consuming content, researching holiday purchases
Data shows consumers are spending more time than ever researching products before buying, and companies with content give them the information they need in the formats they want.
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