The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Rerouting holiday travel purchases: 60 percent search first when booking
As holiday travel and purchases rev up, studies indicate search is the channel consumers consult first when booking.
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30 percent of Cyber Monday transactions will be mobile
Increased holiday purchasing isn’t confined to desktop computers – Almost one third of all purchases will be on a smartphone or tablet.
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Content Questionnaire: Matt Heinz, Heinz Marketing
Matt Heinz, Founder of Heinz Marketing shares his take on the digital marketing landscape, including some blogging pro tips.
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Updates from the field: How Facebook and Twitter interact with SEO
Updates from the field: How Facebook and Twitter interact with SEO
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Employee Spotlight: Meet Alex, Content Writer
Alex talks about being a content writer at Brafton.
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Almost half of businesses expect 10-24 percent of holiday revenue to come from email
Brands can’t afford to overlook email marketing this holiday season, as it’s the time when many nurture campaigns and outreach efforts come to fruition and pay revenue dividends.
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What motivates users to share content on social media? [data]
If brands want to get social shares and other kinds of online engagement, they first need to figure out what their audiences will get out of sharing content on various marketing channels.
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How to build your authority by being in the right place at the right time
Editors note: This is a guest contribution from Ann Smarty. When we first met Ann at a marketing conference, we instantly recognized her face from her social media icons. (Fun fact: She is a very petite lady. Ann st
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