Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Marketers should be sure their content is about substance, before they worry about special features and clickability.

Nov 06, 2014 Legacy Matt Zola

What online jeans shopping taught me about content creation

A piece of content written JUST for clicks or shares is like ordering a pair of jeans that don’t fit – they both offer little to no value.

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A study found half of consumers make purchase decisions based on content they find through social media.

Nov 06, 2014 News Lauren Kaye

Social media IS influencing holiday sales in 2014

A study finds social media is having a big influence on consumers’ purchasing decisions and brands need to be there with smart social content.

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A study finds consumers are spending more over the holiday season.

Nov 06, 2014 News Alex Butzbach

90 percent of shoppers plan to buy online this holiday season … period

Holiday marketing strategies apply to brands across verticals because there’s a lot more buying in general at the end of the year.

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Finding the best audience to drive results for your web marketing.

Nov 05, 2014 Legacy Lauren Kaye

3 Signs organic search is working harder than your paid campaign

Here’s how one of our clients discovered that organic search traffic – not paid ads – bring in its highest-converting audience.

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Nov 05, 2014 News Brittany Cornell

Penguin or Panda – Marketing #TWIT

Penguin and Panda: Old news? Our latest marketing cartoon ponders whether brands finally *get* content is best for SEO. Marketing #TWIT

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Nov 05, 2014 News Alex Butzbach

More than half of holiday shoppers research by Thanksgiving

Feeling the crunch-time stress of planning your holiday marketing strategy? There’s still time to repurpose content and reach prospects and leads before the end of the season.

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