The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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molly content and coffee

Nov 10, 2014 News Molly Buccini

Questions (as marketers) we wish Mark Zuckerberg answered during Facebook’s Q&A

Last week, Mark Zuckerberg held his first-ever community Q&A. Here’s what he he covered, plus questions we wish he addressed.

A study by the Acquity Group confirms that buyers are looking at more web resources for end-of-year purchases.

Nov 09, 2014 News Lauren Kaye

B2Bs with web content benefit from increased holiday research

Business decision makers are doing much of their research online and businesses with custom content can reach them as they make end-of-year purchase decisions.

It's important to think about mobile when planning a holiday marketing strategy as smartphone and tablet use rises.

Nov 08, 2014 News Lauren Kaye

The smartphone culture dominates holiday research in 2014

Consumers are starting and finishing their holiday purchases on smartphones this year – is your website and SEO strategy optimized for mobile.

Nov 08, 2014 Legacy Molly Buccini

18 content marketing tools we’re thankful for at Brafton

Brafton’s employees share their favorite content marketing tools, apps and resources.

A study found consumers consult about 12 sources on average before buying, which is why cross-channel marketing campaigns are so crucial.

Nov 07, 2014 News Lauren Kaye

Consumers consult more than 12 sources to make holiday purchase decisions

A study found people consumers are using more sources than ever to pick the very best product, which gives brands more opportunities to reach them.

A recent study shows that simple brands have more loyal customers who are willing to pay more, and they create great content.

Nov 07, 2014 News Lauren Kaye

What do industry leaders have in common? Simplicity, customer advocates & great content

Simple brands have an edge over complex competitors, and their content is an essential part of winning buyers over.

Nov 07, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Kim, Video Animator

Kim’s sharing how she became interested in animation, plus what it’s like to work on a video marketing team.

Mark Zuckerberg Facebook Chat

Nov 06, 2014 News Molly Buccini

Zuckerberg answers questions about organic Facebook reach in Q&A

Can businesses still be successful without advertising? Mark Zuckerberg said they can, and are, on Facebook in Thursday’s Q&A.

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