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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Nov 13, 2014 News Alex Butzbach

What motivates users to share content on social media? [data]

If brands want to get social shares and other kinds of online engagement, they first need to figure out what their audiences will get out of sharing content on various marketing channels.

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Nov 13, 2014 Legacy Ann Smarty

How to build your authority by being in the right place at the right time

Editors note: This is a guest contribution from Ann Smarty. When we first met Ann at a marketing conference, we instantly recognized her face from her social media icons. (Fun fact: She is a very petite lady. Ann st

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Nov 12, 2014 Legacy Lauren Kaye

Creativity is KEY: Custom headlines increase video content views & engagement

One of our clients saw just how powerful a good headline is when they added custom titles to video content and got twice as many viewers.

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As further evidence of the shift toward web marketing for business results, around 70 percent of brands dedicate over half of their budgets to social media and search marketing.

Nov 12, 2014 News Lauren Kaye

Search & social are the digital darlings of 2014 holiday marketing budgets

As holiday sales migrate online, more marketers dedicate the lion’s share of their digital marketing budgets to search and social media.

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Nov 12, 2014 News Alex Butzbach

Surprise: Most Pinterest growth is male users

Qualified leads that come from Pinterest may predominantly be female users, but new research indicates social landscapes are shifting as males join in larger numbers.

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A study finds out how much content tech buyers read before making an investment.

Nov 11, 2014 Legacy Lauren Kaye

6 Quick-and-clean tips to earning links with content

Link building is still crucial to search success, but the old rules are out. Here are some tips to earn links with something you’re already doing – creating content.

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