The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Video popularity contest: 76 percent of users share videos on Facebook [study]
People don’t discriminate between highly polished productions and personally made video, and brands shouldn’t be afraid to offer their followers video marketing content of any kind.
Learn More
Introducing Brafton’s Infographic: Why Content for SEO? (2015)
Marketers that want to drive results online should be creating content for SEO, but focusing on diverse campaigns that cross channels.
Learn More
The top 3 marketing takeaways from a Google heatmap study
Users don’t treat Google search results the same way they did 10 years ago, and new research by Mediative illustrates how different the web has become.
Learn More
30 percent of page one search results contain at least one HTTPS URL
User experience covers a range of features, from encryption to usability to information architecture, and sites that use HTTPs are showing up at the top of search results.
Learn More
What is high-quality content? (& why that’s the wrong question)
A definition of what Google considers “quality content” isn’t going to make your web marketing successful – thoughtful, user-focused campaigns will.
Learn More
Tailgates, hashtags & selfies – Marketing #TWIT
Some of the greatest marketing moments come during sporting events (and tailgates). In this Marketing TWIT, we wonder if there’s ever a time to ‘turn off.’ Marketing #TWIT
Learn More
How marketers can overcome their content Achilles heel – Tracking analytics for ROI
Marketers are still struggling to measure content ROI, and it may be impacting their strategic success, according to recent data.
Learn More
Fastest way to better marketing results: Document the strategy
The 2015 B2B Content Marketing report shows most marketers don’t document a content strategy. This video offers tips for better ROI.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
