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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 19, 2014 Legacy Molly Buccini

Content Questionnaire: Uyen Nguyen, Sprinklr

Uyen Nguyen, Content Manager at Sprinklr shares her take on the digital marketing landscape, including her idea of a perfect piece of web content.

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Brands are getting benefits that other other domains and URLs aren't getting.

Sep 18, 2014 News Lauren Kaye

Marketers invest more in brand awareness as SEO benefits increase

Data shows marketers are investing in brand awareness, and for good reason – it’s rewarded in search.

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Sep 18, 2014 Legacy Alex Butzbach

Viral content is even more valuable when it’s actually part of a sales strategy

Not all viral content is created equal, and brands that want to reap the rewards of high visibility should first integrate content into a larger sales strategy.

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Sep 18, 2014 News Alex Butzbach

For increased social shares, consider each social network’s tone [study]

Knowing what to post and where to publish it will drive qualified referral traffic to a brand’s website and improve the social media marketing campaign results.

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A company found that its lifestyle content was driving the most traffic from readers.

Sep 17, 2014 Legacy Lauren Kaye

Educate & inform readers: Lifestyle content gets more traffic

A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.

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Sep 17, 2014 News Alex Butzbach

Case study in segmenting users: Lessons to learn from Amazon’s new targeting

Want to get more form-fills, signups and sales? Customize site design, user ratings and other essential information so content marketing materials drive conversion rates.

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