The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Inside the minds of a video marketing team, as told through GIFs
Signs you work in video marketing – straight from our team of video producers and animators.
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Infographics named fastest growing content type by Content Marketing Institute
A new survey shows marketers are investing in visual content, like custom infographics and original illustrations, as their online strategies evolve.
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Employee Spotlight: Meet Saayali, Senior Marketing Research Exec
Meet Saayali Rege – a senior marketing research executive at Brafton.
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Google’s new quick answer box results up 98 percent
Quick answer boxes have doubled in frequency over the span of one week, demonstrating Google’s desire to move toward direct answers to users’ questions.
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BuzzFeed’s non-SEO strategy: Inside the web’s most shared content #SMX
With 75% of traffic via social, Buzzfeed doesn’t sweat SEO. CEO Jonah Peretti shared unexpected content marketing insights for any brand at SMX.
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49 percent of consumers use search to find businesses [data]
Half of all customers turn to organic search to find out about specific retailers, according to a new study by BloomReach.
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Stop talking about personalization and do it – Your email marketing depends on it
Marketers say email marketing is the most effective and easy digital marketing tactic, but are they losing revenue by failing to personalize content?
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Inspired writers produce the most magnetic content
The secret to great content is inspiration, and every writer needs to find that inspiration to create valuable content for readers.
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