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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Oct 02, 2014 News Alex Butzbach

Stop by and chat with Brafton at #Pubcon in Las Vegas Oct. 7-8

If you want to learn about social media marketing and optimization – and you’re interested in meeting up with some of Brafton’s finest – visit Pubcon in Las Vegas Oct. 7-8.

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There are arguments for and against sites that use infinite scroll for UX.

Oct 01, 2014 News

The pros & cons of infinite scroll pages via #SMX

At SMX, panelists discuss the pros and cons of infinite scroll to help you determine whether it’s the best UX for your website.

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A site increased its conversions significantly when it updated its graphic CTAs.

Oct 01, 2014 Legacy Lauren Kaye

Graphic redesign increases homepage conversions 200 percent

Industry: Communications Content: New graphic CTAs Highlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on you

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Oct 01, 2014 News Alex Butzbach

Panda winners: news and blogs – Panda losers: thin content

Sites with rich, unique and interesting content see better search rankings in the wake of the latest update to Google’s Panda algorithm.

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Oct 01, 2014 News Alex Butzbach

Want to use content for retargeting? Facebook Atlas might have the mobile edge

Extract: Facebook announced Atlas, a new technology to target consumers with paid ads across networks and devices, reminding marketers just how important segmenting and targeting is to online ROI.

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