The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Apple Watch’s impact on content marketing: More search, more mobile
Many brands aren’t yet exploiting mobile traffic, but with the announcement of the Apple Watch, companies have even more motivation to get their web marketing in order.
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3 rankings signals your content strategy can’t ignore
In this video, Brafton shares insights on how to optimize for ranking factors that signal “quality” in content, based on a 2014 report.
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Combined hosting gives better video marketing ROI
Some companies make the video hosting mistake of putting their media on either external sites or their own pages, when both is better.
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11 Design pet peeves from our graphics team
Bad website designs: What are your biggest pet peeves? Our designers are sharing their top visual no-nos.
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What is the marketing value of case studies?
Case studies require time, energy, resources and effort, but the payoff is immense because of the many ways this kind of content gets its ROI.
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Employee Spotlight: Meet Thomas, Senior Video Animator
Thomas is sharing what it’s like to be a video animator in Brafton’s Chicago office.
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Don’t rely on one rating: Court rules Yelp can demand money for positive reviews
Businesses that rely on Yelp may find their SEO campaigns affected by factors outside of their control – courts rule they can charge for ratings.
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How to tie social marketing & SEO for better ranking content [data]
Searchmetrics research shows social engagement is positively correlated with search rank – but only when campaigns are coordinated with one another.
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