The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video content has a higher CTR than ‘classic’ content [study]
A new study shows that videos get more clicks in search results, suggesting brands are wise to produce more of them.
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How to measure how many people buy after reading your content
Four in 10 marketers wonder how to measure the percent of blog readers who become customers – here are some tips for tracking content ROI.
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Measuring video marketing success – Site sees 34% lower bounce rate
Companies that create video content will see their engagement metrics improve and bounce rates drop – Here are results from one of our clients.
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Don’t build links, earn them: Google targets private blog networks
Instead of resorting to private blog networks, brands should focus on learning which content brings in traffic and links, then produce more of it.
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Why you’re losing web leads without content marketing
You’re victim of a common misconception if you think your website doesn’t need custom content, because customers ARE looking for you online.
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Grow your audience: How to master the right tone in a bilingual social marketing strategy
Brands want to create connections with new audiences, and multilingual social marketing strategies are becoming increasingly common.
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Google offers new way to draw user attention through structured snippets
Brands looking to earn the chance at more user clicks should optimize their SEO strategies for structured snippets whenever possible.
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Know your video audience – older generations are watching more content online
Most Millennial online users gravitate toward video content, but older demographics are rapidly watching more content online since last year.
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