The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Two types of content to give away as free samples
If your marketing strategy involves free content samples, make sure that they’re relevant to customers and useful to readers.
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You know you’re a content marketing strategist when… (GIFs)
Signs you work in digital marketing – straight from our content marketing strategists!
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YouTube is the most successful network for driving conversions [study]
New research from Convertro shows how video marketing in general and YouTube specifically drives conversions and increases goal completions.
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Employee Spotlight: Meet Kate, Content Writer
Kate is sharing what it’s like to be a content writer in Brafton’s Boston office.
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Brafton’s team will be at #SMX East to talk content marketing & scaling social engagement
Brafton will be at SMX East in September to discuss the state of the SEO industry and talk content marketing strategies alongside top industry players and search marketing leaders.
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Content Questionnaire: Uyen Nguyen, Sprinklr
Uyen Nguyen, Content Manager at Sprinklr shares her take on the digital marketing landscape, including her idea of a perfect piece of web content.
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Marketers invest more in brand awareness as SEO benefits increase
Data shows marketers are investing in brand awareness, and for good reason – it’s rewarded in search.
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Viral content is even more valuable when it’s actually part of a sales strategy
Not all viral content is created equal, and brands that want to reap the rewards of high visibility should first integrate content into a larger sales strategy.
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