The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bounce Rate – Marketing #TWIT
All sites have some bounce, but if yours bounces like a bowling ball you’re doing it right! Marketing #TWIT
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Facebook is working to move content smoothly from app to app
Internet users increasingly look at the web through mobile applications, and Facebook wants to streamline how people browse for app content.
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Search crawlers check out bodies (of web content)
When it comes to web content success, SEOs and publishers need to think big picture and bring value to everything they put on the ‘net.
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Google cracks down on sneaky redirects
Whether they’re the result of honest UX mistakes or SEO tricks, redirects need to be managed carefully to avoid retribution from Google.
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If you want control over your SERP presence, give users what they need
If businesses don’t want Google showing alternate page titles, they should leave anything that could be considered misleading out.
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Content creation rated best SEO tactic, but also hardest to master
There isn’t a magic formula for improving SEO results, although quality content is a key ingredient.
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B2Bs & B2Cs get ROI from different content marketing channels
The distribution of customer acquisition methods for B2B companies is much more balanced than B2C businesses.
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Corporate Social Responsibility: Boost your brand one message at a time
CSR is a concept businesses are becoming familiar with because it’s one of the best ways to convey their values and support communities.
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