The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content gets more social shares on the weekend [study]
Brands might think in terms of a Monday through Friday schedule, but people actually share on social media more frequently during the weekend.
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Getting conversions where they count: An enterprise software success story
One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.
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Hit them when they’re hungry: B2C marketing gets the most attention at lunchtime
B2C marketers may see their content ROI improve when they share their latest during the middle of the day.
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Schema markup bumps pages up 4 positions in SERPs on average
Thanks to Hummingbird, brands don’t need to be quite as concerned with their search rankings for particular keywords. Instead of fighting over valuable real estate, content marketing should be used to increase
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Interview with Brafton webinar hosts – Repurposing your Content: How to do more with less
In anticipation of Brafton’s upcoming webinar, “Repurposing content: How to do more with less,” we caught up with hosts, Marketing Director Katherine Griwert and Senior Director of Content Francis
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Millennials may not be the web content consumers we want them to be
Younger demographics aren’t immune to constant content, so marketers may need to become more thoughtful about their distribution.
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Brafton Inc. announces spring webinar: “Repurposing your content: How to do more with less”
Upcoming webinar educates marketers on building more ROI through stronger web content.
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Twitter’s latest features help marketers increase engagement
Twitter keeps on innovating, with significant engagement alerts and Website Cards either formally announced or leaked this week.
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