The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brands should invest in the right followers by targeting relevant social networks
The more followers, the better – except when brands find that they have many connections who aren’t engaged at all.
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What’s your biggest social fear?
Marketers aren’t as concerned with negative responses as they are with meeting followers’ expectations, according to a study.
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Paid search results don’t stand out to one-third of Google users
Organic search and paid ads are both worthwhile marketing tactics, but the latter is only useful for reaching a small portion of customers.
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Celebrities won’t make your brand content famous
Two go-to approaches for viral brand content are played out, according to a recent study from Unruly: Celebrity appearances and humor.
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The Content Questionnaire: Gina Perille, Boston Public Library
In our Content Questionnaire, Gina Perille of the Boston Public Library shares what it’s like to create marketing content for a 166-year-old institution.
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Evolving for spreadsheets – Marketing #TWIT
Maybe marketers are in the process of evolving into spreadsheet-adapted superhumans, because clearly our skeletons aren’t prepared for this. Marketing #TWIT
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Facebook encourages SMBs to get in marketing shape – and buy ads?
Facebook has all but admitted organic News Feed visibility is a thing of the past, and it is holding SMB marketing boot camps this summer.
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Could a move from mobile to desktop bring Vine back to the conversation?
Vine appears to be making a comeback with a redesigned desktop-facing site and new search functions, giving users and marketers reason to do a double-take.
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