The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Friday is the best day to post photos & videos on Facebook [study]
Content marketing materials published at the end of the week should be visually rich to take advantage of user viewing habits.
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Matt Cutts: Agility & expertise are the way to content marketing success
Competing for customer attention can feel like an uphill battle for some businesses, but offering genuine value will help small brands stand out from large companies.
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Why content helps buyers believe in your brand
Advertising used to be the way to drive sales, but content marketing is proving it’s better at earning trust and fueling conversions.
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If search engines could read minds
Search engine companies are developing predictive technology, but could that impact marketer’s content creation efforts?
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G+ Shakeup leaves some wondering about the network’s viability
Google+ Head Vic Gundotra leaves the company, and some speculate other changes are underway that could leave the network vulnerable.
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Content Questionnaire: Mel Carson, Delightful Communications
In this week’s Content Questionnaire, we asked Mel Carson of Delightful Communications to give us his exclusive perspective on web marketing.
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#toomuch #toolittle #justright: The ideal number of marketing hashtags
Hashtags are great tools for Twitter marketing, but it’s important to avoid putting too many in Tweets.
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Employee spotlight: Meet Marc, Chicago business editor
His clients love him, his teammates appreciate his killer writing abilities and he’s known around the office for stellar banjo-playing skills during “Brafter-hours” and excellent taste in sandwiches. We’
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