The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Chris Hassan, Editor
A few months back, CEO Richard Pattinson said in an interview that “the best managers are not always the people who would have flagged themselves as natural managers in the beginning.” One manager on our editorial f
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Marketers can reclaim lost business with email win-back programs
Brands shouldn’t think of inactive customers as sunk costs – they should try to win them back with updated email campaigns.
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Every word counts – How a few sentences helped net 250k in ecommerce revenue
B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words.
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Twitter team: Build followers naturally, then go for ads
Twitter seems to be recommending that small businesses start with organic traffic-building before they start paying for ads.
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80% use search engines to find local product & service information
Consumers are using their mobile devices to find local businesses, and brands that give them what they want will reap the benefits.
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Experimental Google features preview the future of search
Contextual clues and semantic data are making Google’s search capabilities even more detailed, as new features and leaked clues indicate.
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Good blog content keeps visitors from bouncing off the page
The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.
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Facebook Pages get a richer video marketing data breakdown
Brands can market themselves on social media with more confidence thanks to expanded video metrics on Facebook.
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