The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Best place to hide – Marketing #TWIT
Just leave the authorship part blank, and you should be ready to roll. Marketing #TWIT
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Customers who touch both search & social twice as likely to convert
When it comes to increasing sales, marketers should focus on maximizing every channel, rather than concentrating all resources on a single one.
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How to write content without cramming your message down readers’ throats, a.k.a. being real
When you write content for your business, you don’t need to push your products on readers to be successful. You just need to be real.
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FB organic visibility is down, but some brands see 82% follower reach
New research offers a glimmer of hope to marketers who want to organically reach followers without paying for Facebook ads.
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36% of search results draw from schema markup
It’s obvious schema markup is becoming more important for high search rankings on the semantic web, but very few websites actually use it.
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Putting passion into practice: Writing at Brafton
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Think UX: 46 percent of searches for products are mobile [study]
When websites don’t load quickly on and are difficult to navigate on mobile devices, it’s time to rethink the online user experience.
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Use content analytics to steer your marketing strategy: Winning the numbers game
Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.
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