The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Who’s afraid of Google’s Knowledge Graph? 55% of SEOs
There are some major changes happening that will impact search results and how marketers optimize their content – and SEOs are scared.
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Microsoft’s Cortana offers semantic search features on Bing
The semantic web is getting even more detailed, thanks to context clues provided by digital search assistant Cortana.
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Reduce, reuse & recycle your content: Waste not, want not marketing
This Earth day, look for ways to conserve creative energy and marketing resources toward a clear goal – your audiences and your bottom line will thank you.
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Personalization: Coming soon to a marketing strategy near you
As marketers work to produce the most interesting and engaging content, personalization is becoming increasingly important.
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Facebook still #1 for social referrals despite waning reach [data]
Facebook is the top social network for referral traffic despite its recent policy changes for brands visibility.
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B2C email marketing more effective than you think: 58% might buy after reading
New data shows emails do more than connect marketers with customer contacts. Recipients are driven to buy.
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Google Analytics updates: Universal out of beta & new terminology
Google wants webmasters to make the switch to Universal Analytics and it’s offering more data for compliance.
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Facebook: Search engine of the future?
With a huge user base and plenty of data users are hungry for, Facebook may be the next big search engine.
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