Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

For marketing campaigns, authority is more important than popularity.

Apr 21, 2014 News Lauren Kaye

Popularity vs. authority = Most vs. best

Google has made it clear authority is more important than being popular – a warning to marketers using cheap tactics to get engagement.

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Apr 21, 2014 News Alex Butzbach

Google, Yahoo & Bing adopt new schema markup for actions

The organization responsible for developing schema markup has introduced more code for making online content intelligible to search engines.

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Apr 18, 2014 News Alex Butzbach

Yahoo wants to get a piece of the search pie by partnering with Apple

Google is far and away the most successful search engine, but that other search engines are looking to encroach on that dominance.

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Apr 18, 2014 News Alex Butzbach

Retail marketing budgets go digital [study]

Offline businesses are moving toward digital marketing as they realize that’s where the money is.

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Apr 18, 2014 News Brittany Cornell

Miniskirt blogs – Marketing #TWIT

If your blog is looking like a tutu, you may need to add some more material. Marketing #TWIT

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Apr 18, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Andrew, Operations Support Associate

Just as variety is the spice of a successful content marketing strategy, a variety of skillsets also makes for a successful strategist. Undoubtedly a CMS needs to have knowledge of a best uses for various editorial

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