The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Display ad spending will overtake paid search by 2015 [data]
Brands will diversify their marketing reach in the next few years, focusing on social and video display ads in addition to paid search.
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Post-Heartbleed, Google considers using encryption as a ranking signal
Search rankings may one day in be impacted by how private and secure companies make their websites.
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How a B2C nailed it with Pinterest marketing: Students drive social traffic
Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.
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For many customers, Twitter conversations are one-sided
Twitter rolls out even more new features, some of which shed light on the way that customers approach the social network.
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Optimize video marketing strategies for the most attentive audience – mobile viewers [data]
It turns out smartphone users are more focused than we thought, and mobile video viewers are more likely to watch video content to completion.
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Professional SEOs will focus on semantic search in 2014 [study]
Professional marketers are coming to terms with the fact that overall visibility and semantic signals trump keywords and links.
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Breaking binary: 4 ways to master IT content writing
Tackling a content marketing strategy for a technology company? Here’s an intro to tech writing to help n00bs can master IT content.
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Millennials respond best to user-generated content [study]
Young customers want to see content produced by other people like themselves, so companies must adapt their branded marketing materials.
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