The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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7 Compelling Content Marketing Case Studies From JetBlue, IBM, Adobe and More
In need of a little inspiration to jump start your content marketing strategy? Take a page from the big boys and learn from their past successes.
IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic)
Let’s explore the top IKEA marketing strategies from over the years, with key takeaways marketers in any business can borrow.
The Power of Customer Advocacy (and Why You’re The Best One to Wield It)
What is customer advocacy? What does it mean for your business? Why are you in the perfect position to be a customer advocate? Let’s find out!
Tips for Lead Generation: Finding Your Brand’s Main Characters
Your brand is a story, and lead generation identifies the main characters. Here are our best tips for finding the right people with the right content.
Business vs Digital Competition: What’s the Difference? (Infographic)
Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.
Paddling to those Perfect Sentences with Sonora Birnie
A self-described learning addict, one of our writers never runs out of words — whether they’re onscreen or off. Discover Sonora’s creative joie de vivre at Brafton.
Is Twitter B2B Friendly? How Companies Are Reacting to Musk’s Twitter Takeover
A recent Brafton survey found that most marketers aren’t anticipating any big changes to Twitter’s marketing business.
Content People: Going In-house With Cliff Stevens
Get ready to be inspired by the career and insights of Cliff Stevens, VP of Global Marketing Planning and Operations at Rapid7. Host Meredith Farley chats with Cliff about his experience in the creative industry, his thoughts on the evolution of content, and how he balances internal and external agency work.
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