The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pull Marketing: Examples, Tips and Best Practices To Attract More Customers
Pull marketing draws customers toward your brand by providing valuable content, such as educational blog posts or videos. Check out these other pull marketing examples.
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New Data Shows How ChatGPT’s Reasoning Modes Affect Brand Citations
Semrush found that ChatGPT’s Instant and Thinking modes largely cite domains for the same query. What does that mean for AI visibility, SEO and your content strategy?
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How To Optimize PPC Campaigns: A Proven Playbook for Lower CPC and Higher ROI
Learn how to optimize PPC campaigns using smarter keyword targeting, bidding strategies, A/B testing and conversion tracking.
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AI Copy Editing: Tips, Tricks & Best Practices for Proofing in a Pinch
AI can help you catch typos, awkward phrasing and clarity issues before publishing. Learn practical tips for using AI as a copy editor without replacing human review.
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Why We’re Hosting a Webinar on the Future of Search
AI is reshaping search. Learn what to expect from our upcoming SEO, GEO and AI visibility webinar and why modern search requires a broader strategy.
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What Is a Custom GPT? Benefits & How To Create Your Own Custom GPT
ChatGPT offers users the ability to create custom GPTs tailored for specific tasks. Here’s what to know to get started, including a step-by-step guide.
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The AI Tools Marketers Actually Use — and Why One AI Isn’t Enough Anymore
ChatGPT still leads, but marketers are increasingly building AI tool stacks. Explore Brafton’s survey on the AI platforms marketing teams actually use.
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Yes, ChatGPT Can do Data Analysis: How to Get Started
Can ChatGPT do data analysis? Yes, but it has limitations. Read on to learn how to leverage this tool the right way.
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