Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Mar 26, 2026 ai Aleisha White

The Content Engineer: Responsibilities, Key Skills and How They Add Value to Your Content Strategy

Content engineers make your content strategy cogs turn. Read all about the role, key skills, responsibilities and how they deliver value.

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Mar 25, 2026 Paid Search Molly Ploe

Can Display Advertising Influence Generative Search Citations? A Thought Experiment

Display advertising excels at one thing: placing your brand in front of as many eyes as possible.

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Mar 25, 2026 ai Aleisha White

What Does Zapier Do? How To Harness Automation

Zapier is a no-code automation platform that helps streamline your workflows for less manual lift. Here’s how it works and when you should use it.

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Mar 25, 2026 Email marketing Amanda Ciarci

Emojis in Email Subject Lines: A Tactical Guide

Putting emojis in email subject lines is a simple way to intrigue your audience and get them excited to read more. Here’s how to get it right the first time.

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Mar 24, 2026 Paid Search Lesley Morrison

Why Using Fewer Keywords Can Improve PPC Performance

Targeting fewer keywords can strengthen PPC campaigns. Learn how focused keyword strategies improve CTR, relevance and conversions.

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Mar 24, 2026 ai Chad Hetherington

AI Style Guides: Ensuring Consistent Brand Voice at Scale

Traditional style guides are great for manual referencing, but they don’t often play nice with AI. Here’s how to leverage AI style guides to enhance consistency at scale.

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