The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Apr 29, 2026 ai Chad Hetherington

How To Use AI in Video Content Creation Without Automating the Entire Process

Fully AI-generated video isn’t everyone’s taste. But that doesn’t mean the tech can’t help you streamline parts of your creative process. Here are a few practical use cases to try.

Apr 28, 2026 Graphics Michael O’Neill

The 5 Best eBook Examples You Should Be Following

B2B companies aren’t always seen as the paragons of creativity. But when you’re looking to generate as many high-quality leads as possible, creativity comes in handy. These B2B eBooks exemplify exactly what we mean.

Apr 28, 2026 ai Florian Fuehren

Copy.ai vs. ChatGPT: Pros, Cons, Features and Ideal Use Cases

Copy.ai and ChatGPT cover a lot of similar use case scenarios, but is one better than the other? Here’s what to know and how to choose your best fit.

Apr 28, 2026 SEO Lesley Morrison

Construction Company SEO: Value, Cost, Benefits and Strategies

Construction company SEO explained: benefits, costs and strategies to boost visibility, rankings and generate more qualified leads online.

Apr 24, 2026 SEO Lesley Morrison

Google’s March 2026 Core Update Has Finished Rolling Out

Google’s March 2026 core update finished rolling out on April 8. Here’s what it means for rankings and what marketers should do next.

Apr 23, 2026 Content Marketing Molly Ploe

Why Brafton Is Surveying Marketers About AI Search and GEO Right Now

At Brafton, we’re launching a survey to learn how marketing teams are truly adapting.

Apr 23, 2026 ai Aleisha White

How To Push Past Writer’s Block, Write Faster and Shorten Your Time to First Draft

You can train yourself to type faster, but writer’s block happens to us all. These 10 tips can help you get to a first draft quicker.

Apr 22, 2026 Social Media Alexander Santo

Facebook Top Fan Badge: How to Give, How to Get (Infographic)

The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.

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