The Brafton Blog

Meet Fiona Spiteri, a name synonymous with creative thinking and strategic brilliance in the world of sales and marketing.  As Brafton’s Director of Sales and Account Management for the APAC region, Fiona’s story isn’t just about professional triumphs; it’s about balancing a demanding career with the equally challenging and rewarding role of being a mother. … Read more »

Navigating the ever-changing terrain of consumer trends and marketing strategies in today’s fast-paced digital world isn’t exactly what you would call simple. Fortunately, marketing agency reports are modern treasure maps that can guide your business to success. They’re more than just documents, they’re goldmines of actionable insights and data-driven analyses that can revolutionize your decision-making… Read more »

Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at Brafton are experts in negotiating these online seas, helping you understand the nuances of keyword rankings. Let’s investigate how… Read more »

Entering the world of digital marketing can sometimes seem like trying to walk through a thick fog, and yet, search engine marketing (SEM) is allegedly supposed to give you instant success.  Don’t let the whirlwind of acronyms and strategies deter you. In our comprehensive guide, we show you the express lane to the top search… Read more »

Business can be rough, and content marketing is one of the race tracks where that becomes obvious. Over the last few years, you could watch competitors go from a gentle walk to sprints. Since the advent of artificial intelligence, it can sometimes feel like there’s just a swoosh of color passing by. If you’ve struggled… Read more »

You can probably think of a lot of ways Google has made your business better, but one modern headache still remains: fake Google reviews. They’re like party crashers — uninvited and ruining it for everyone. Over 40% of shoppers consult Google when planning an in-store purchase. Since it only takes them an average of 5… Read more »

Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you need just one old adage: “You never get a second chance to make a first impression.” A cliché? Maybe. But it’s also a solid way… Read more »

As creators, marketers, storytellers and members of a global society, consuming information is a huge part of our everyday lives. But what can happen when we put down the phones, switch off the screens and let inspiration find us instead of the other way around? That’s part of what makes Ramiro Gonzalez, Director of Sales… Read more »