The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI in Marketing: What Marketers Really Think
Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are taking.
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AI and the Content Supply Chain: Looking Beyond Faster Content To Create Stronger Workflows
AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.
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Designing an AI-Supported Social Media Strategy That Preserves Authenticity
AI can help brands scale social media efforts, amplify expertise and improve discoverability without sacrificing authenticity.
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How To Create an Audience Profile in 5 Steps (Infographic)
As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.
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Boost Your Content Strategy With These 20 Free Social Listening Tools
Ever wonder what people are saying about your brand? Here are 14 free social listening tools you can try.
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Google’s May 2026 Core Update Has Finished Rolling Out
Read on for the latest information on Google’s core update in May 2026 and how websites may be impacted by AI search visibility and ranking volatility.
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Why Most Local SEO Strategies Fail (And What Actually Drives Local Visibility)
Why do some businesses dominate local search while others disappear? Learn the local SEO factors that actually drive visibility and leads.
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Is SEO Dead — or Just Changing? Search Engine Optimization, Generative AI and the Evolution of Modern Search Strategies
Is SEO really dead? The quick answer is no. The long answer is no, but it is changing. Read up on the current state of SEO, GEO and AI search optimization.
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