The Brafton Blog

As creators, marketers, storytellers and members of a global society, consuming information is a huge part of our everyday lives. But what can happen when we put down the phones, switch off the screens and let inspiration find us instead of the other way around? That’s part of what makes Ramiro Gonzalez, Director of Sales… Read more »

How are your New Year’s resolutions coming along? Not to worry — I don’t mean going to the gym. I want to know about your marketing efforts. Did you start the year determined to invest in better marketing tools, learn more about content creation or become everyone’s favorite brand on social media? Did you promise… Read more »

Imagine the internet as a bustling city, vibrant and brimming with information and personal opinions. Now, think of the Americans with Disabilities Act (ADA) as the civic engineer who ensures everyone, regardless of their abilities, can navigate this digital metropolis. Initially focused on making physical spaces more accessible, the ADA has expanded the scope of… Read more »

On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay — whether it’s a cozy cabin or a large house — will be quicker and easier for travelers.  Let’s examine how Google’s dedication to enhancing the… Read more »

These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Read more »

Navigating digital marketing in 2024, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a key role in developing effective digital marketing strategies.  Google Ads — known for their wide reach and targeted precision —  are essential for businesses seeking… Read more »

Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results, while others struggle to make an impact? The secret often lies in a robust content strategy, seamlessly integrated into SEO efforts.  Here, we’ll explore the nuts and bolts of what makes a content strategy pivotal for SEO… Read more »

“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t.  Although a touch of faux confidence might lend an authoritative tone to an email blast, leaning on sensational statistics you found under clickbait headlines can quickly erode the credibility of your content. Thanks to factors like social media, digital self-publishing… Read more »