The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Best Practices for B2B Email Marketing in 2026
An extensive guide to creating personalized B2B email marketing strategies that move the needle for your business.
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Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
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How To Create a B2B Search Engine Marketing Strategy That Works
B2B search engine marketing includes SEO and PPC strategies that drive traffic and conversions. Here’s how to devise a B2B SEM strategy that gets results.
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Gemini vs ChatGPT Explained: Which AI Actually Delivers Real Results?
Compare Gemini vs ChatGPT across features, coding, content creation, research and more. Discover which AI model fits your needs.
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Audience Segmentation: Your Guide to Better Marketing
Master the power of audience segmentation. Learn its importance and how to utilize segments for an effective marketing strategy.
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Blog vs. Article: What Sets Them Apart (and Which One Boosts SEO More)
Confused about blog vs article? Discover the key differences, SEO benefits and how to decide which format fits your goals.
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Underwriting Your Online Visibility: SEO for Insurance Companies
Learn how SEO helps insurance agencies improve visibility, attract qualified leads and compete with national carriers online.
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How Original Research Fuels a High-Performance Content Engine
Original research doesn’t have to stop at one asset — it can fuel content for months with the right strategy. Here’s how to approach research projects with a hub-and-spoke mindset.
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