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    6 social media KPIs for social media marketing mastery

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    There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

    Google Autocomplete with Phil Newcomb [video]

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    Google autocomplete dished up some hot takes on the content marketing industry. Facebook is for old people? SEO is free? Let’s look at some facts.

    Case study questions: How to get satisfied customers to make a case for your brand [video]

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    Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?

    7 ideas for your next social campaign – with real examples to help you pull it off

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    Switch up your strategy and keep your followers on their toes with campaign ideas that they haven’t seen from you before.

    Above the Fold episode 3:5 recap: Is social media a societal scourge?

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    We’re like 75/25 in favor of saying “yes.”

    The complete guide to data-driven content development [video]

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    If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.

    How to increase brand awareness with impressions marketing

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    In digital marketing, an impression is when an ad or social media post is served and made viewable by an internet user.

    A guide to every 2020 Google SERP feature [Infographic]

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    Learn everything you need to know about Google SERP features like Rich Snippets, Answer Boxes, Knowledge Graphs and much, much more. Future you will congratulate you for being so diligent.

    Getting social with Courtney Karpiej

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    From a PR agency and local newspaper, to a jewelry store and staffing agency, Courtney Karpiej has shared her social media skills among various industries.