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    Content Marketing Metrics That Matter, And Those That Don’t (Infographic)


    Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.

    My Digital Marketing Predictions That Never Happened (and the Problem With All Predictions Posts)


    In this post, we focus on some digital marketing predictions (our own) that didn’t end up happening and have a good old moan about predictions posts in general.

    How to Create Engaging Video Content That Boosts Your Conversions


    Want to learn how to create engaging video content to boost conversions and wow your audience? Read this post to find out seven useful strategies to do that.

    Your Guide to Executing a Results-Driven Digital Marketing Campaign


    Drawing on results to inform and improve your digital marketing campaign can definitely pay off. Learn more about this digital marketing strategy.

    Inbound vs Outbound Marketing: What’s the Difference? (Infographic)


    Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?

    A Guide to Developing an Actionable Marketing Framework (Infographic + Template)


    Learn what a marketing framework is, and get step-by-step directions on how to build your own.

    Inbound Leads: Definition, Generation Strategies and More


    Learn all about inbound leads, various lead generation strategies and the results you can expect from an inbound marketing campaign in this blog post.

    Coffee, Kickboxing and Consulting With Lauren Romeo


    Lauren’s drive and dedication have not only made her one of Brafton’s most valuable assets but also helped her achieve some other cool things on the side.

    5 Tips for Completing a Web Rebuild That Drives Results


    Rebuilding a website is a significant investment you’ll want to get right the first time around. Here are 5 tips for doing so successfully.