The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Rethinking AI Performance Metrics for Long-Term Marketing Value
You can’t gauge AI success by output volume or cost savings alone. While those might matter somewhat, they don’t reflect true brand impact. Try these metrics to measure meaningful success.
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8 Ways To Measure Search Performance In 2026
Clicks aren’t the whole story. Explore 8 ways to measure SEO performance in 2026, from traffic and conversions to AI visibility.
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Optimizely vs. Sitecore: Similarities, Differences & Key AI Features
Optimizely and Sitecore are two of the hottest DXPs. Here’s how they compare, the AI features that make each stand out and how to choose your winner.
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8 Channels of Distribution for Marketing (Infographic + Animation)
Distribution channels for marketing are one of the classic “4 Ps.” Discover our 8 top examples of effective channels of distribution to learn more.
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Marketing Needs and Wants: What Your Customers Need You To Know (Infographic)
In marketing, needs and wants are similar but distinct concepts — both are critical to creating messaging that resonates with target audiences. Learn more.
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6 Signs Your Website Needs a Generative Engine Optimization Strategy
Not getting clicks or AI visibility? Discover 6 signs your website needs a Generative Engine Optimization strategy and how to fix it.
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MarketMuse Alternatives: Which Content Optimization Tool Is Right for You?
Explore the best MarketMuse alternatives, including ContentHarmony, Clearscope and Frase. Compare features and pricing to find the right tool for you.
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The Business Case for Google AI Overviews Visibility vs Other LLMs
AI Overviews or ChatGPT? Learn why optimizing for Google AI Overviews is the more strategic near-term choice and how to build a smarter strategy.
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