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    SEO

    What every marketer should know about keyword discovery

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    The right keywords are out there, waiting for you to discover them. Here’s all you need to know about finding relevant terms with an effective keyword discovery process.

    Best explainer videos for B2B businesses to model after

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    Explainer videos are the instruction manuals of the future. Take a look at some of the key elements of excellent explainer videos and the different styles you can choose from.

    Inbound marketing services (infographic)

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    It’s out with the old and in with the targeted approach of inbound marketing. From in-depth strategy to high-quality content creation, here’s how your company can benefit from inbound marketing services.

    Bad to the bone: Bad website design of 2018

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    Bad website design is a backbreaker for digital marketers. Avoid becoming another cautionary tale by learning from others’ mistakes.

    The mostly serious guide to 21 marketing buzzwords in 2018

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    When the bots overtake us, will they create buzzwords better than we could have ever imagined?

    ‘Above the Fold’ episode 11 recap: Jeff and Fran fly by the seat of their collective pants

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    There’s no shortage of digital and content marketing news out there, which is a good thing when you’re playing things fast and loose with your weekly podcast and don’t plan out discussion points in advance.

    The Content Marketing Weekly: Google+ is history and behavioral marketing is the future

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    A lot has gone down in the last week, literally and figuratively. Google+ has bit the dust, but interest in blockchain is just getting started. Meanwhile, intent and loyalty are trending concepts of interest. Read about it all in the Content Marketing Weekly.

    Everything you need to know about earned media (infographic)

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    Earned media is about identifying your influencers and converting them into brand advocates.

    Hang ten with writer extraordinaire Jessica Wells

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    From the mean streets of Chicago to the cornfields of DeKalb to the sandy beaches of Hawaii, Jessica Wells has been cranking out killer content for Brafton for half a decade.