The Content Marketing Blog
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    What Game of Thrones teaches us about brand development

    “I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are… Read more »

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    Kermit was wrong; it’s easy being green!

    What’s in your office kitchen? Ask a Brafton employee today, and you’ll get mixed answers: Shortbread biscuits from someone’s recent trip to Scotland (they went fast), apples from the latest… Read more »

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    How to supercharge brand trust with your content marketing

    Trust translates to consumer attention and loyalty. How is your brand measuring up?

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    Lights, camera, ROI: Maximize your video marketing

    There’s no excuse for falling behind on your video marketing strategy.

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    This is a brand, this is a business

    Your brand and your business are two separate things. Now learn how to give both a boost.

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    The 5 most glorious marketing screw-ups of all time

    There is something truly beautiful about watching a major corporation trip and fall on its head. I know that’s dark, but don’t judge me, you’re just as prone as I… Read more »

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    Boost your brand management with content marketing

    Content marketing allows you to shape perception of your brand and keep customers coming back for more.

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    The World According to Autumn: Jane of All Trades Finds Support in a New City

    Senior Writer Autumn Green has been with Brafton for nearly two years now, but, as she describes it, it was “pure luck” that allowed her to find her role at… Read more »

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    Why you need to create a consistent brand voice

    Finding the right voice for your content is an important aspect of branding. Learn how to create your own and keep it consistent.

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    This is how content marketing is supposed to work

    Content marketing fails because most people don’t understand visitor intent. I’m talking about matching the right content to the right visitor at the right time. The most pervasive mistake is… Read more »

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