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    The difference between inbound and outbound marketing (infographic)

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    Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?

    How to build an email list + 12 quick tactics you can use

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    An email list is more powerful than you know. It’s non-negotiable today. Every business needs one, and yours better be more calculated and effective than your competitors. That’s why we’re here.

    The Content Marketing Weekly: A look inside the content marketer’s tool box

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    In this Content Marketing Weekly, we’re talking tools. Learn about some of our favorites and which have updated versions to take advantage of.

    A content marketer’s guide to distributed content

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    The vast majority of content published on the web sees close to zero engagement. Here are the best tips and tricks for distributing your content effectively.

    ‘Above The Fold’ episode 5 recap: Francis and Jeff cope with failure

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    As Francis and Jeff learn all too well in this episode of “Above The Fold,” content marketing missteps are inevitable, but how you respond is sometimes as important as avoiding them altogether.

    The best interactive marketing examples of 2018

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    Every completed call to action deserves an equal reaction. When your customers reach out to your brand, is anyone around to hear them?

    4 cold email templates for every business

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    Need help crafting a cold email? We’ve got you covered with these explanations and templates!

    SEO

    The best keyword optimization techniques for 2018 (ebook)

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    Keyword optimization best practices are always in flux. What techniques should content marketers keep their eyes on in 2018?

    Why email is the undisputed king of marketing (infographic)

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    This infographic from our buddies at EmailMonks proves once and for all that email marketing reigns supreme.