The Content Marketing Blog
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    The Greatest Reward: Meeting Brafton At The Finish Line

    In Boston, the month of April brings joy to the entire city. We’ve definitely got baseball and often times we have playoff hockey and playoff basketball. It’s often the time… Read more »

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    Content marketing is visual marketing

    Focusing on visuals in your content marketing is no longer an option, but a necessity.

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    Your content marketing strategy determines time to ROI [infographic]

    Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

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    Mobile rises and data costs fall: What it means for video

    With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.

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    May the code be with you: Web dev jedi Deryk King

    What does a web developer do? Director of Technical Services Deryk King gives us the dish, and a whole lot more.

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    Unicorn Frappuccinos: How Starbucks Won Social Media Last Week

    Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.

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    Effective CTAs: Your ultimate conversion machines

    Steer your prospects in the right direction with enticing CTAs that get you more conversions.

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    The art of the deal: Sales and strategy with Joe D’Angelo

    Joe D’Angelo explains how he became Brafton’s very own sales and strategy guru.

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    Leading edge: The power of branding to unify your message

    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

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    Brafton’s Weekly Content Marketing Roundup: April 17 – April 21

    Infographics and ROI dominate this week’s roundup of the web’s most essential content marketing stories.

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