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    The problem with ‘dark social’ traffic and what to do about it

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    84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.

    How to post your content on YouTube and engage your subscribers

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    Grow your YouTube audience with strong branding and a close eye on user experience.

    Our best email marketing tips ever

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    Create subject lines that grab readers’ attention and email body copy that converts.

    Content Marketing Weekly: The expert perspectives edition

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    This week, we’re pointing out three recent interviews by pros who know content marketing inside and out and have plenty of ideas you can use.

    7 B2B and B2C case study examples to model your content after

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    Check out these seven case study examples for content marketing inspiration.

    A 5-step crash course in becoming an effective digital marketing consultant

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    Let’s look at a few tips for how you can become a more effective digital marketing consultant.

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    8 voice search statistics in 2019 and why they matter [Infographic]

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    Everything you need to know about this new digital wizardry and its impact on modern marketing.

    Content Marketing Weekly: Out with the old, in with the new

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    This week, we dive into some of the industry news that’s motivating brands to prioritize content marketing.

    SEO

    Google BERT Update: What to know and what to do

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    The BERT update was called one of the biggest leaps forward in Search history. Here’s what you need to know and how to respond.