The Content Marketing Blog
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    A content marketer’s guide to creating personas

    Everyone LOVES to talk about “buyer personas” these days. Sexy buzzword? Definitely. Valuable exercise? Certainly, but only if you wield these personas correctly.

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    The Content Marketing Weekly: The best B2B stats and optimizing the funnel

    Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you’re in for a treat this week.

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    Guess Who: How to create winning B2B buyer personas

    Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have… Read more »

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    A positively easy technique for measuring content marketing [success story]

    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:… Read more »

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    What does it mean to blog?

    Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance… Read more »

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    This is why parents make awesome content marketers

    Becoming a parent changes you. One minute you’re dancing on top of a table in Cancun, the next you’re pushing a double stroller through Costco. And although swapping daiquiris for… Read more »

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    Going the distance with Content Marketing Strategist Emily Clark

    Whether it’s keeping her clients happy or running the Boston Marathon, Emily Clark knows what it takes to reach the finish line.

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    Bidding on competitor keywords: Is conquesting a waste of my time?

    All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of… Read more »

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    The best content for every stage of your marketing funnel

    Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling… Read more »

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    Why frequency matters for your Facebook ads

    How many times do customers need to see an ad before they buy? Advertising has been around as long as humans have existed – yeah, we’re talking about cavemen. However,… Read more »

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