The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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6 inventive content marketing ideas we made happen in Q4
6 of the most inventive (and adaptive) pieces of content we’ve created in the past few months.
Powering your brand perception with content marketing: A complete guide
Brand perception is how customers see and evaluate you. While it is consumer-driven, content marketing plays an important role in reinforcing it.
What is a metric in Google Analytics? (And other GA FAQs answered)
Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.
How to write in a conversational tone: Tips for B2B and B2C
A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.
How doing nothing helped us earn a featured snippet
This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.
7 Questions Marketers Should Ask Their Sales Team (W/ Follow-Up Questions)
Marketing and sales alignment is always beneficial for a company, but not always easy. Start collaborating with your sales team effectively by asking these key questions.
4 Ways to Make Marketing Videos While Staying Socially Distant
2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.
Where Did Your Website Traffic Come From? Attribution Methods for 4 Types of Campaigns
Differentiating between the successes of various marketing campaigns is essential. Here’s how to measure which campaigns brought the most traffic to your website.
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