The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What is a content writer? Here’s a day in the life
Life as a web content writer is a commitment to discipline, good habits and creative self-care.
The Complete Guide to Data-Driven Content Development [Video]
If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.
5 powerful branding examples to learn from
Not sure how to go big with your brand? We’ve gathered some branding examples from heavy-hitting B2B and B2C businesses to show you the way.
Demand generation marketing: The complete guide
Demand generation marketing encompasses everything you do to raise brand awareness and spark interest in your products and services. Through effective demand gen, you keep the marketing and sales pipeline filled.
Creating a writing style guide in 8 steps (A walkthrough)
A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.
How to live tweet an event (Everything you need to know)
How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.
December 2020 Core Update: A holiday surprise to SEOs, but is it a good one?
Google announced a final core update for 2020 on Dec. 3. Here’s what to know about this update, and what to expect.
8 must-try Instagram Story ideas
Instagram is one of the most popular social media platforms, so your brand should be using it to your advantage. Here are a few unique Instagram Story ideas to help inspire you.
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