The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video will be the next major target for SEO
Experts say that video search will be the wave of the future for search engine optimization (SEO) professionals, who have thoroughly explored the world of web search but are still relative newcomers to online video,
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Why PPC and SEO should go hand in hand
Careful analysis of data provided by both search engine optimization (SEO) and PPC campaign feedback can be beneficial to the effectiveness of both, according to the writer of Search Engine Land’s Analyze This
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Commonwealth authorities give seal of approval to Yahoo – Microsoft deal
A proposed partial merger between Yahoo and Microsoft – which would see Microsoft’s Bing search engine power searches conducted on Yahoo’s portal – has been approved by regulatory authorities
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Murdoch in talks with Microsoft for Bing listings
News Corp CEO Rupert Murdoch’s efforts to change the way his content is distributed online are continuing, with a deal reportedly in the works to make News Corp content searchable only by Microsoft’s Bin
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Inside the mysteries of Google News
News publishers looking to climb through the ranks of Google News listings will find it difficult if they pursue the same strategies that they would for standard Google search engine optimization (SEO) efforts. The
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Reliance on paid links can be dangerous, say SEO experts
Companies that use paid search links as their primary source of traffic could be in for a nasty shock if the search landscape shifts under them, according to Mark Jackson, writing at Search Engine Watch. Jackson say
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Yahoo jumps out in front on Twitter integration
Yahoo became the first of the big three search engines to include results from popular microblogging service Twitter in its search results, making for a more complicated search engine optimization (SEO) landscape. M
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Smartphone users get streamlined version of Google News
Users of the iPhone, Palm Pre, and any Android-powered device will be able to view special versions of Google News custom-tailored to their smaller screens, the company announced last week. While Google News already
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