The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google ‘analytics evangelist’ to speak at Search Insider Summit
Google’s own guru of search engine optimization (SEO) analytics, Avinash Kaushik, will deliver a keynote address at the upcoming Search Insider Summit. Search Insider’s Gord Hotchkiss writes that Kaushik
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Lawsuits filed over search marketing advertisement
Somewhat predictably, a dispute between two law firms over the permissibility of an internet ad has resulted in a civil lawsuit, with the firm of Habush, Habush, and Rottier filing their suit against Cannon and Dunp
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Businesses in smaller cities could see bigger benefits from SEO
Being a big fish in a small pond can be an advantage for businesses based in second-tier cities, according to a guest opinion piece at Search Engine Land. Hanan Lifshitz uses the example of Columbus, Ohio, with a po
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Behavioral study sheds light on Canadian search habits
Experts say that the results of a Microsoft Canada – OTX Research survey conducted in the summer of 2009 provides several complex insights into the online behavior of Canadians – important information
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Solo SEO: Sometimes, it just takes one
Though there are numerous disadvantages to such an approach, some companies without the resources to devote to a full-fledged search engine optimization (SEO) campaign will place a single SEO specialist in charge of
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SEO priorities should vary by product, experts say
Different products and services require different types of search engine optimization (SEO) emphasis, according to experts. While some products are only of interest to consumers in a utilitarian sense, others are mo
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Access speed will become important factor in Google ranking algorithm
Google, as the unquestioned market leader in internet search, is a subject of constant and involved scrutiny for search engine optimization (SEO) professionals. The world of SEO, therefore, has paid close attention
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SEO experts say to relax; don’t tweak it
Search engine optimization (SEO) professionals warn that their clients can sometimes become fixated on the on-page aspects of SEO. While this is undoubtedly an important part of the SEO process, it is hardly the onl
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