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5 Google Display Network Best Practices Driving Campaign ROI

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Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

An Introduction to the Google Ads Auction Insights Report

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The Google Ads Auction Insights Report is an important tool for marketers. If you’re unfamiliar with it or how it works, don’t worry — we’ve got you!

Should You Use the Google Ads Optimization Score?

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When I’m not typing away creating marketing content, you can often find me mashing keys while playing video games. Whether I’m surviving the night in Minecraft or fending off enemies […]

PPC vs CPC: Understanding the Difference & Setting Up Your First Campaign

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Cost-per-click, or CPC, is the total amount each click on a PPC, or pay-per-click, ad will cost the marketer. We break down the key differences between them and even how to build a winning campaign for yourself here.

Click Fraud Definition and Countermeasures

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Back when I was in middle school, my friends and I would race to finish our projects early so we could play Cool Math Games or any other browser-based video […]

Why Landing Page Experience Matters (+ How to Improve Yours)

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Having a high-quality landing page experience can improve your ad rank position and increase conversions. Follow these tips to make sure yours is top-notch!

4 Ways To Manage the Impact of iOS 14 Update on Ads

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Discover the iOS 14 advertising impact and what you can do to manage it as a marketer.

How to Optimize Google Ads to Make the Most of Your Budget (Infographic)

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Have you ever heard of the Courier from “Skyrim”? Gamers everywhere have learned to speak reverently of this non-player character (NPC). Whether we’re fighting dragons on a soaring mountain, exploring […]

Goodbye Expanded Text Ads: Here’s What’s Next, According to Google

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Are you ready to say goodbye to expanded text ads? Here’s what you need to know about Google’s latest policy change.