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    What is PPC management? A marketer’s guide

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    Running PPC advertising without proper management is like paying for a billboard in a desolate part of town – basically, why bother?

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    Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

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    You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.