ClickCease Paid Search Archives - Brafton

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Bing Ads vs. Google Ads: Which is the Best for You?


Google and Bing are currently the two major search engines. Learn how to use their ads to bring in leads.

The 10 Best PPC Tools in 2023: Free and Paid


Enhance your PPC strategy with these tools and cut time, effort and repetition in your marketing.

Pay-Per-Click Bid Management: How To Optimize Your Strategy


The best PPC bid management strategy understands your goals and gets your ads to drive traffic to your website. Find out more.

Is PPC Advertising Worth It? Understanding the Value of Paid Search


How can marketers know they’re making a wise investment by allotting some of their elusive marketing budgets toward a PPC campaign? Find out more.

8 Types of Banner Ads — And How To Use Them


Looking to make your banner ads stand out from the rest? Here are 8 different types of banner ads and how to use them in your digital marketing campaign.

What Are Remarketing Services? Your Guide To Second Chances


Remarketing services are your chance to get visitors back if they didn’t take action on your website. Here’s why that matters (and how to do it).

Should You Use the Google Ads Optimization Score? (Infographic)


When I’m not typing away creating marketing content, you can often find me mashing keys while playing video games. Whether I’m surviving the night in Minecraft or fending off enemies […]

5 Google Display Network Best Practices Driving Campaign ROI (Infographic)


Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

Display Ads: What They Are and How They Benefit Your Marketing Campaigns


Display Ads are an important portion of any marketing strategy. Learn more about how they can help you run successful campaigns and see examples.