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    What is paid search?: A beginners guide

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    Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.

    Search retargeting explained (infographic)

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    Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

    Paid marketing: The beginner’s guide to understanding and setting up a paid marketing strategy

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    Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

    What does a PPC specialist do?

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    Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

    What is SEM? A comprehensive guide

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    SEM tactics can help brands reach their sales goals by driving qualified website traffic to relevant landing pages.

    Digital ads 101: The complete guide to display, search and native advertising

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    Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.

    What is PPC management? A marketer’s guide

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    Running PPC advertising without proper management is like paying for a billboard in a desolate part of town – basically, why bother?

    5 Google Display Network best practices that drive campaign ROI

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    Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

    What is display advertising? A beginner’s guide

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    You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.