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    What your ad impressions are telling you

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    An ad impression is the number of times a piece of content was displayed to a target audience.

    What is display advertising? A beginner’s guide

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    You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.

    Paid media: Definition, strategies and trends

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    Paid media can increase your brand’s reach, spread awareness and help you capture new leads.

    PPC reporting 101: A reference guide for PPC managers

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    Whether you’re trying to create a report to show other company stakeholders, or need help with client reporting, you’ve come to the right place.

    Search retargeting explained (infographic)

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    Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

    Paid marketing: The beginner’s guide to understanding and setting up a paid marketing strategy

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    Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

    What does a PPC specialist do?

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    Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

    What is SEM? A comprehensive guide

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    SEM tactics can help brands reach their sales goals by driving qualified website traffic to relevant landing pages.

    Digital ads 101: The complete guide to display, search and native advertising

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    Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.