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    What your ad impressions are telling you


    An ad impression is the number of times a piece of content was displayed to a target audience.

    What is display advertising? A beginner’s guide


    You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.

    Paid media: Definition, strategies and trends


    Paid media can increase your brand’s reach, spread awareness and help you capture new leads.

    PPC reporting 101: A reference guide for PPC managers


    Whether you’re trying to create a report to show other company stakeholders, or need help with client reporting, you’ve come to the right place.

    Search retargeting explained (infographic)


    Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

    Paid marketing: The beginner’s guide to understanding and setting up a paid marketing strategy


    Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

    What does a PPC specialist do?


    Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

    What is SEM? A comprehensive guide


    SEM tactics can help brands reach their sales goals by driving qualified website traffic to relevant landing pages.

    Digital ads 101: The complete guide to display, search and native advertising


    Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.