Paid marketing: The beginner’s guide to understanding and setting up a paid marketing strategy

Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

SEM tactics can help brands reach their sales goals by driving qualified website traffic to relevant landing pages.

Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.

Running PPC advertising without proper management is like paying for a billboard in a desolate part of town – basically, why bother?

Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.