How Smart PPC Research Can Transform Your Ad Performance
Discover how smart PPC research helps you find high-impact keywords and boost ad performance with data-driven insights.
Paid Search
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
6 Search Engine Advertising Benefits: Boost Traffic and Maximize ROI
Discover the benefits of search engine advertising and how paid search can drive targeted traffic and boost marketing ROI.
An Intro to Programmatic Ad Mediation + Top Platforms
Discover how programmatic ad mediation optimizes revenue and improves ad fill rates to streamline ad management.
New To Programmatic Native Advertising? Here’s What You Need To Know
Learn how programmatic native advertising works and why it’s a smart, non-intrusive way to reach your audience. Get helpful insights here from Brafton.com.
Reddit Ads Case Study: How To Advertise on Reddit (and Get Results)
In this Reddit ads case study, learn what advertising looks like on “the front page of the internet” and how to create a solid campaign.
4 Reddit Ad Examples (and What You Can Learn From Them)
Reddit may not be the first thing that comes to mind as you map out your digital marketing strategy. This is probably one of the most compelling reasons it should be on your radar. Veering away from traditional social media advertising in almost every way, Reddit ads expose you to fresh audiences and engagement models… Read more »
SEO and PPC Integration: How To Master Dual Strategies in 2026
Learn how to combine SEO and PPC to increase visibility, improve targeting and maximize conversions in your 2025 digital marketing strategy.
5 Google Display Network Best Practices Driving Campaign ROI (Infographic)
Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.
What does a PPC specialist do?
Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.
Developing the Best LinkedIn Ad Strategy for Maximum ROI
Discover the best LinkedIn ad strategies to maximize campaign success and drive meaningful engagement. Learn proven techniques to elevate results.