ClickCease Paid Search Archives - Page 2 of 3 - Brafton

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An Introduction to the Google Ads Auction Insights Report


The Google Ads Auction Insights Report is an important tool for marketers. If you’re unfamiliar with it or how it works, don’t worry — we’ve got you!

PPC vs CPC: Understanding the Difference & Setting Up Your First Campaign


Cost-per-click, or CPC, is the total amount each click on a PPC, or pay-per-click, ad will cost the marketer. We break down the key differences between them and even how to build a winning campaign for yourself here.

Click Fraud Definition and Countermeasures


Back when I was in middle school, my friends and I would race to finish our projects early so we could play Cool Math Games or any other browser-based video […]

Why Landing Page Experience Matters (+ How to Improve Yours)


Having a high-quality landing page experience can improve your ad rank position and increase conversions. Follow these tips to make sure yours is top-notch!

4 Ways To Manage the Impact of iOS 14 Update on Ads


Discover the iOS 14 advertising impact and what you can do to manage it as a marketer.

How to Optimize Google Ads to Make the Most of Your Budget (Infographic)


Have you ever heard of the Courier from “Skyrim”? Gamers everywhere have learned to speak reverently of this non-player character (NPC). Whether we’re fighting dragons on a soaring mountain, exploring […]

Goodbye Expanded Text Ads: Here’s What’s Next, According to Google


Are you ready to say goodbye to expanded text ads? Here’s what you need to know about Google’s latest policy change.

Choosing the Right Google Ads Bid Strategy [Guide]


Choosing the right Google Ads bid strategy determines the success or failure of months of efforts. Learn how to get started.

Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)


Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.