Direct vs. Programmatic Advertising Explained: A Guide for Marketers (Infographic)
Discover the key differences between direct and programmatic advertising, their pros and cons and how to choose the best strategy for your campaigns.
Paid Search
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Connecting Clicks to Customers: How 3 Disciplines Drive Attribution Success (Infographic)
Discover how Sales Ops, PPC and CRM systems work together to power accurate revenue attribution for ROI insights you can be confident about.
5 Attainable Benefits of Synergizing Sales Ops, PPC and CRM Systems
Discover top benefits of aligning Sales Ops, PPC and CRM systems, and learn how this synergy drives smarter decisions, better leads and higher ROI.
Where Do Google Ads Show Up in 2026?
Discover where Google Ads show up in 2025 and how to optimize placements for better PPC results, higher conversions and smarter ad spend.
From Friction to Flow: Building Synergy Between PPC, CRM and Sales Operations (8 Common Challenges + Solutions)
Learn how to fix 8 common challenges associated with building that all-important synergy between PPC, CRM and sales operations. Read here with Brafton.
How To Write Good Ad Copy (Like Your Job Depends on It)
Boring ads don’t sell. Learn how to write good ad copy to hook your audience and drive action with your next campaign.
Detect and Prevent These 6 Ad Fraud Types
Learn about the ways in which ad fraud can affect your business. Recognizing these threats can help you stop them.
In the PPC Ring: CPC vs. CPA — Which Delivers the KPI Knockout?
CPC and CPA are key PPC metrics. Learn the difference, how each works and how to track them effectively in your campaign reports.
How To Fix Google Ads Spam Leads Problems
Google Ads spam leads are a major problem for a lot of brands. Keep these tips in mind to maintain strong ad performance throughout your campaigns.