Paid Search

B2B search engine marketing includes SEO and PPC strategies that drive traffic and conversions. Here’s how to devise a B2B SEM strategy that gets results.

You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.

Learn how to assess and improve PPC campaigns with expert paid search analysis, using metrics, tools and competitor evaluation strategies.

Discover real webinar ad examples with headlines, visuals and CTAs, plus tips to promote your next webinar ad campaign.

Here’s what to know about AI’s increasingly important role in PPC campaigns, with exclusive insights from Brafton’s Senior Director of PPC, Eric Bush.

Discover the key differences between direct and programmatic advertising, their pros and cons and how to choose the best strategy for your campaigns.

Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

Discover how Sales Ops, PPC and CRM systems work together to power accurate revenue attribution for ROI insights you can be confident about.

Discover top benefits of aligning Sales Ops, PPC and CRM systems, and learn how this synergy drives smarter decisions, better leads and higher ROI.

PPC ad spend seems to go in one direction: up.