ClickCease Paid Search Archives - Page 2 of 3 - Brafton

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Choosing the Right Google Ads Bid Strategy [Guide]


Choosing the right Google Ads bid strategy determines the success or failure of months of efforts. Learn how to get started.

Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)


Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

Paid Search Marketing: A Beginner’s Guide


Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.

What your ad impressions are telling you


An ad impression is the number of times a piece of content was displayed to a target audience.

What is display advertising? A beginner’s guide


You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.

Paid media: Definition, strategies and trends


Paid media can increase your brand’s reach, spread awareness and help you capture new leads.

PPC reporting 101: A reference guide for PPC managers


Whether you’re trying to create a report to show other company stakeholders, or need help with client reporting, you’ve come to the right place.

Search retargeting explained (infographic)


Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

What does a PPC specialist do?


Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.