Paid Search

Choosing the right Google Ads bid strategy determines the success or failure of months of efforts. Learn how to get started.

Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.

An ad impression is the number of times a piece of content was displayed to a target audience.

You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.

Paid media can increase your brand’s reach, spread awareness and help you capture new leads.

Whether you’re trying to create a report to show other company stakeholders, or need help with client reporting, you’ve come to the right place.

Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

SEM tactics can help brands reach their sales goals by driving qualified website traffic to relevant landing pages.