ClickCease Paid Search Archives - Page 3 of 3 - Brafton

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What your ad impressions are telling you


An ad impression is the number of times a piece of content was displayed to a target audience.

What is display advertising? A beginner’s guide


You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.

Paid media: Definition, strategies and trends


Paid media can increase your brand’s reach, spread awareness and help you capture new leads.

PPC reporting 101: A reference guide for PPC managers


Whether you’re trying to create a report to show other company stakeholders, or need help with client reporting, you’ve come to the right place.

Search retargeting explained (infographic)


Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

What does a PPC specialist do?


Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

What is SEM? A comprehensive guide


SEM tactics can help brands reach their sales goals by driving qualified website traffic to relevant landing pages.

Digital ads 101: The complete guide to display, search and native advertising


Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.

What is PPC management? A marketer’s guide


Running PPC advertising without proper management is like paying for a billboard in a desolate part of town – basically, why bother?