Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Learn how to fix 8 common challenges associated with building that all-important synergy between PPC, CRM and sales operations. Read here with Brafton.
Boring ads don’t sell. Learn how to write good ad copy to hook your audience and drive action with your next campaign.
Learn about the ways in which ad fraud can affect your business. Recognizing these threats can help you stop them.
CPC and CPA are key PPC metrics. Learn the difference, how each works and how to track them effectively in your campaign reports.
Google Ads spam leads are a major problem for a lot of brands. Keep these tips in mind to maintain strong ad performance throughout your campaigns.
Looking to make your banner ads stand out from the rest? Here are 8 different types of banner ads and how to use them in your digital marketing campaign.
Programmatic advertising vs. digital advertising: learn the key differences and discover which strategy is right for your marketing goals.
Enhance your PPC strategy with these tools and cut time, effort and repetition in your marketing.
Programmatic ecosystems are part of our lives, even when we don’t realize it. Find out if your business or marketing team would benefit from one.
Discover how smart PPC research helps you find high-impact keywords and boost ad performance with data-driven insights.