Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Entering the world of digital marketing can sometimes seem like trying to walk through a thick fog, and yet, search engine marketing (SEM) is allegedly supposed to give you instant success. Don’t let the whirlwind of acronyms and strategies deter you. In our comprehensive guide, we show you the express lane to the top search… Read more »
Navigating digital marketing in 2024, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a key role in developing effective digital marketing strategies. Google Ads — known for their wide reach and targeted precision — are essential for businesses seeking… Read more »
Boost visibility with local search ads. Promote your local services through Google Business Profile with impactful local services ads.
Google and Bing are currently the two major search engines. Learn how to use their ads to bring in leads.
Enhance your PPC strategy with these tools and cut time, effort and repetition in your marketing.
The best PPC bid management strategy understands your goals and gets your ads to drive traffic to your website. Find out more.
How can marketers know they’re making a wise investment by allotting some of their elusive marketing budgets toward a PPC campaign? Find out more.
Looking to make your banner ads stand out from the rest? Here are 8 different types of banner ads and how to use them in your digital marketing campaign.
Remarketing services are your chance to get visitors back if they didn’t take action on your website. Here’s why that matters (and how to do it).
When writing ad copy, you’re working with a limited character count to get your message across — but there’s a solution and it’s called Google Ads Callout Extensions. Not only do they extend the copy that you can put into your Google Ads, but they can also boost your paid search engine marketing campaigns. Why… Read more »