Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
When navigating digital marketing, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a key role in developing effective digital marketing strategies. Understanding the true cost Google charges for each impression or click also clarifies whether Google Ads is worth… Read more »
Brafton Director of Paid Media Zach Shah explains everything there is to know now about OpenAI’s emerging platform and how marketers should approach it.
Display advertising excels at one thing: placing your brand in front of as many eyes as possible.
Targeting fewer keywords can strengthen PPC campaigns. Learn how focused keyword strategies improve CTR, relevance and conversions.
Learn what programmatic content, programmatic advertising and programmatic SEO are, how they work and how automation scales digital marketing.
B2B search engine marketing includes SEO and PPC strategies that drive traffic and conversions. Here’s how to devise a B2B SEM strategy that gets results.
You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.
Learn how to assess and improve PPC campaigns with expert paid search analysis, using metrics, tools and competitor evaluation strategies.
Discover real webinar ad examples with headlines, visuals and CTAs, plus tips to promote your next webinar ad campaign.
Here’s what to know about AI’s increasingly important role in PPC campaigns, with exclusive insights from Brafton’s Senior Director of PPC, Eric Bush.