How To Optimize PPC Campaigns: A Proven Playbook for Lower CPC and Higher ROI
Learn how to optimize PPC campaigns using smarter keyword targeting, bidding strategies, A/B testing and conversion tracking.
Paid Search
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Paid Search Marketing: A Beginner’s Guide
Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.
How Much Do Google Ads Cost? A Guide for 2026
When navigating digital marketing, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a key role in developing effective digital marketing strategies. Understanding the true cost Google charges for each impression or click also clarifies whether Google Ads is worth… Read more »
ChatGPT Ads for Marketers: What’s Real Right Now and How We Recommend You Prepare
Brafton Director of Paid Media Zach Shah explains everything there is to know now about OpenAI’s emerging platform and how marketers should approach it.
Can Display Advertising Influence Generative Search Citations? A Thought Experiment
Display advertising excels at one thing: placing your brand in front of as many eyes as possible.
Why Using Fewer Keywords Can Improve PPC Performance
Targeting fewer keywords can strengthen PPC campaigns. Learn how focused keyword strategies improve CTR, relevance and conversions.
What Is Programmatic Content? Advertising, SEO and How It Works
Learn what programmatic content, programmatic advertising and programmatic SEO are, how they work and how automation scales digital marketing.
How To Create a B2B Search Engine Marketing Strategy That Works
B2B search engine marketing includes SEO and PPC strategies that drive traffic and conversions. Here’s how to devise a B2B SEM strategy that gets results.
What is display advertising? A beginner’s guide
You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.
Analyze, Optimize, Win: A Smarter Approach to Paid Search Campaigns
Learn how to assess and improve PPC campaigns with expert paid search analysis, using metrics, tools and competitor evaluation strategies.