A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.
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Google Maps pulls your company’s general business information and displays it to users in a visually rich experience, making navigation, comparisons and fact-checking more seamless.
The right keywords are out there, waiting for you to discover them. Here’s all you need to know about finding relevant terms with an effective keyword discovery process.
When it comes to a company’s success, its ability to get its name out there and support its online presence is key. And in this realm, there are three little…
Keyword optimization best practices are always in flux. What techniques should content marketers keep their eyes on in 2018?
Here are some red flags that you’re working with the wrong SEO agency.
Learn the basics of link building and why it is so much more important than you may recognize.
Performing regular SEO checkups on your site helps identify its biggest strengths and pinpoint your most valuable opportunities for growth.
If you’re a marketer in search of ROI, you need SEO tools.
We sat down with Rand Fishkin with the initial intention of writing a story called, “How Brafton uses MozTools,” but after an hour of speaking with him, we realized there…