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    SEO

    Your comprehensive technical SEO checklist for 2020

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    Technical SEO is like engine maintenance for your website. You won’t get very far without it.

    SEO

    How content helped an online grocery store increase site traffic by 56% [success story]

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    3 months and 800 landing pages later, traffic is up and to the right for our e-commerce client.

    SEO

    What to make (or not make) of Google’s May 2020 Core Update

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    We haven’t seen this level of SERP volatility since the Medic update back in the fall of 2018. Here’s what you need to know.

    SEO

    Should you bother with keyword research right now?

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    The answer: Yes, but with a different set of goals in mind.

    SEO

    Organic vs paid traffic: A guide to understanding and capitalizing on both (video)

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    Organic marketing is a long game, while paid is a short game. How can you incorporate both for maximum ROI?

    SEO

    Wherefore art thou, Romeo?: What’s in a website title?

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    Would a website title about roses, by any other name, appear as sweet to search engine crawlers and website visitors?

    SEO

    What are Rich Snippets, and why should I care about them?

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    A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.

    SEO

    Google featured snippets 2020 update: What you need to know

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    Google will no longer allow articles to claim an organic page 1 position AND a featured snippet – here’s what you need to know about the change.

    SEO

    Why did my Domain Authority go down? And other top Domain Authority questions answered [video]

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    Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.