Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Didn’t make it to MozCon 2019? We’ve got your back. Here are our top 12 takeaways from the conference, complete with some of our favorite slides, quotes and stats from Andy Crestodina, Ruth Burr Reedy, Rand Fishkin and more.
With the help of seven industry experts, we’ve compiled what is possibly the most useful list of local SEO tips to date.
Define your content optimization strategy today, and watch your rankings go up tomorrow – literally.
Use search engines, local business directories and customer reviews to level-up your digital marketing in 2019.
Google Maps pulls your company’s general business information and displays it to users in a visually rich experience, making navigation, comparisons and fact-checking more seamless.
Most websites today contain lead capture forms with the intention of asking users for their information if they are interested in services, want to receive regular updates via subscriptions, or wish to download gated content relevant to them. These valuable tools for marketers will never go out of style but will always be under attack.
Mobile usability is a key differentiator for online brands like yours. So learn what you need to do to maximize your mobile web presence.
Read the ultimate guide on optimizing your Amazon product listings.
There’s more to anchor text than meets the eye. Here’s what you need to know about choosing the right words to link.
Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?