16 SEO Questions Answered by 12 Industry Experts
Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a website through organic search results.
SEO
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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December 2020 Core Update: A holiday surprise to SEOs, but is it a good one?
Google announced a final core update for 2020 on Dec. 3. Here’s what to know about this update, and what to expect.
What search data tells us about the intensity of America’s political environment
Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.
SpyFu: Gaining visibility into your competitors’ keyword performance (overview + tutorial)
SpyFu is a cloud-based suite of marketing tools that allows you to see (spy on) the ranking history of any domain.
How to increase SQLs the inbound way [success story]
One of the largest B2B IT solutions companies in North America needed a sustained lead generation engine. Here’s how we gave it to them.
How content helped an online grocery store increase site traffic by 56% [success story]
3 months and 800 landing pages later, traffic is up and to the right for our e-commerce client.
What to make (or not make) of Google’s May 2020 Core Update
We haven’t seen this level of SERP volatility since the Medic update back in the fall of 2018. Here’s what you need to know.
Should you bother with keyword research right now?
The answer: Yes, but with a different set of goals in mind.
Wherefore art thou, Romeo?: What’s in a website title?
Would a website title about roses, by any other name, appear as sweet to search engine crawlers and website visitors?
What are Rich Snippets, and why should I care about them?
A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.