Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
We sat down with Rand Fishkin with the initial intention of writing a story called, “How Brafton uses MozTools,” but after an hour of speaking with him, we realized there was a much better story to be told- a story about the man and his company. So rather than your standard Q&A, we’re going to… Read more »
Marketing professionals cannot afford to ignore the impact social media has on search engine optimization.
It’s been a long time coming. Penguin 4.0 is here, and we’ve got 3 tips to help you avoid penalties.
SEO isn’t what it used to be. Treat your audience like people, not machines. Your content will appeal to them, and Google will reward you.
Keywords may be less important for SEO, but they’re still absolutely essential for your content marketing strategy. Here’s a look at why they’re here to stay.
A good site will likely have a healthy SEO. A great experience can lead to a high CRO. Here’s our checklist to evaluate your SEO, with conversions in mind.
Great SEO is deeper than keywords. It requires understanding people. Satisfying a user’s intent is one of the largest tasks for ensuring healthy SEO.
How do executives at Google search on mobile? Learning from the engineers & influencers at Google can help shed light on how to best optimize your own site.
We’ve seen shifts toward a more mobile web, higher quality standards and ranking based on satisfying user intent. Here are our predictions for search in 2016.
Here are our 7 tips for stepping up your business’ Facebook event marketing in the wake of Facebook’s recent mobile update.