Google’s New Update: Simplifying Mobile URLs for a Better User Experience
Explore changes Google is making to mobile search to optimize user experience, and what this means for you.
SEO
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why Did My Domain Authority Go Down? And Other Top Domain Authority Questions Answered (Video + Infographic)
Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.
Building an Insurance Search Engine Optimization Strategy That Delivers
Implementing a robust insurance SEO strategy can help you deepen customer relationships and drive long-term customer loyalty.
How to Perform a Complete SEO Competitor Analysis
Discover effective strategies for analyzing competitors’ SEO tactics, keywords and content. Leverage valuable insights to stay ahead of the competition.
Google’s Search Market Share Dips Below 90% for the First Time in a Decade
Google’s search share fell below 90% in late 2024, a first since 2015. Learn why this matters and how marketers can adapt to the changing search landscape.
Top 10 SEO KPIs to Track — And Why They Matter
Not all SEO KPIs are made equal. Find out which ones matter more and how to get the most out of them.
5 Crucial SEO Principles for Success and Building a Strong Foundation
Unravel the key SEO principles in this informative article, focusing on optimizing your content for search engines.
Google’s Tradition of December Core Updates Continues
Google announced another algorithm update on Dec. 12, 2024, 1 week after completing the November Core Update.
A Brief Retrospective on Google’s November 2024 Core Update
The November 2024 Core Update brought less ranking volatility than its predecessors. Explore its impacts and what it means for SEO strategy moving forward.
Tips For Link Outreach + What You Should Expect
Link outreach is the first step toward building a better backlink profile. This guide shows you how it’s done.