Lead conversion: Strategies, metrics and more

Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.

A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.

Marketing a restaurant has a few fundamental distinctions from marketing in other industries.

Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?

As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.

Software-as-a-Service has been helping businesses in various industries optimize their operations, yet it’s not the easiest or most flashy product to market. Read on to learn about how you can create an effective SaaS marketing strategy.

Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.