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    Blog management wisdom for businesses serious about blogging

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    For those of you who understand the “why” and want to learn more about the “how” of blog management.

    CMWorld: 3 more things you need to incorporate today

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    Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights.…

    Customer lifecycle marketing: Content for every stage

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    How does the content you create fall into the customer lifecycle? Relax, we’ll show you.

    Getting started on your campaign: Create a marketing brief

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    A marketing brief is your roadmap from no content strategy to hitting every one of your KPIs.

    Top marketing KPI examples

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    Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

    Business vs digital competition: What’s the difference?

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    Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.

    How to create a brilliant blog strategy

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    A blog without a strategy is like an airplane without wings: It’ll never take off.

    The life of a content strategist

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    What makes a great content strategist? Read on to find out.

    Blog marketing strategy 101

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    What does your blog contribute to your marketing goals? Are you blogging just for the sake of blogging? Stop it.