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    How to build a strategic marketing plan (+ a free template!)

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    A strategic marketing plan is a comprehensive outline for the advertising and marketing efforts of a brand or organization.

    Hotel digital marketing strategies and trends that work

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    From digital ads to influencer campaigns, hotels have many marketing tactics to weave into a larger strategy that attracts, engages and converts guests.

    Content marketing is visual marketing

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    Increase brand awareness and audience engagement with visual marketing.

    B2B marketing strategies: The ultimate list of tried and true tactics

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    These strategies can support your B2B sales and marketing goals by improving customer experiences and optimizing the buyer journey.

    Setting up your Amazon marketing strategy: A how-to guide

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    You’ll need a solid Amazon marketing strategy if you expect to compete on one of the world’s largest e-commerce platforms.

    6 real-life target audience examples to help you define your own (B2B and B2C)

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    To create effective messaging within your marketing campaigns, you first need to define your target audience.

    These CRM marketing examples prove that your CRM is one of your best content marketing tools

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    Here’s a look at how your CRM can work well with your content strategy, as displayed by some convincing CRM marketing examples.

    Tend to the content lifecycle and your results will blossom

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    Giving each stage of a content lifecycle enough care and attention is essential for marketers who want to manage content to its fullest potential.

    Your ‘totally’ top guide to the all-time best ‘90s marketing campaigns

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    Take a walk down memory lane with these totally bodacious ‘90s marketing campaigns.