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    How to increase brand awareness with impressions marketing

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    In digital marketing, an impression is when an ad or social media post is served and made viewable by an internet user.

    A 5-step crash course in becoming an effective digital marketing consultant

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    Let’s look at a few tips for how you can become a more effective digital marketing consultant.

    B2B marketing strategies: The ultimate list of tried and true tactics [Infographic]

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    These strategies can support your B2B sales and marketing goals by improving customer experiences and optimizing the buyer journey.

    11 types of marketing that should be on your radar (with examples)

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    There’s way more than 11 types of marketing, but this is a good place to start if you don’t have time to read a book this afternoon.

    A review of KWFinder: Plenty of bang for your buck, and then some

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    How does this proverbial new kid on the block stack up against the likes of SEMrush and the other keyword-research colossuses?

    Growth marketing 101: A practical guide

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    A simple explanation of a not so simple but incredibly important type of marketing.

    Exploring the role of psychographic data in content marketing

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    Psychographic data is the complement to demographic data, showing how your target audiences think and behave. Here, we look at what psychographic data can really tell us, how to collect it and how to use it in marketing.

    How to build a strategic marketing plan (+ a free template!)

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    A strategic marketing plan is a comprehensive outline for the advertising and marketing efforts of a brand or organization.

    Hotel digital marketing strategies and trends that work

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    From digital ads to influencer campaigns, hotels have many marketing tactics to weave into a larger strategy that attracts, engages and converts guests.