ClickCease Content Strategy Archives - Brafton

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Rows, Columns, and Beyond: Embracing the Grid and Knowing When to Let Go


As we continue to evidence so many advancements in the world of technology, it’s worth pondering: What’s the deal? Why are we so drawn to spreadsheets? And more importantly, when should we look beyond the grid?

How To Utilize AI in Content Marketing (While Keeping Your Content Original)


It’s a buzzword that stirs up a mix of excitement and apprehension. Although AI sparks many debates, the truth is, AI can be used to your advantage.

How to Build an Effective B2B Content Marketing Strategy


Ace your B2B content marketing strategy and shine in the spotlight with these tips. Here’s how.

10 Content Planning Resources You Can Use Today


Taking a thought-out approach to content production allows you to get the results you need. These 10 resources can assist you in planning your next deliverable.

Franchise Marketing Strategies: Expand Your Brand Anywhere with These Tactics


Mastering franchise marketing strategies has never been easier with these tips. Expand your brand everywhere.

5 Successful Telecom Marketing Strategies (Infographic)


Learn how to boost your telecom marketing strategy. Enhance customer experience, deliver quality content, harness the power of video, and more!

Top Menu vs. Off-Canvas: An Overview of Their Differences and Design Patterns


Both off-canvas and top menu styles are popular and important parts of web design. Find out the best ways to use these features on your brand site.

What is Predictive Marketing?


Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.

Customer Archetype: What Is It and How Do You Build One?


Create customer archetypes and elevate your brand by understanding the behaviors and personalities of your core customer segments. Here’s how.