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    User journey maps for content marketing: what you need to know

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    Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.

    How to kick-start your SEO marketing plan (infographic)

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    Is your SEO marketing plan prepared for 2018? How do you weave SEO and content marketing together? We answer these questions and more.

    Remarketing vs Retargeting: What’s the difference?

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    Remarketing and retargeting are unique concepts that go hand in hand to optimize the buying journey.

    The ideal content marketing funnel template (plus a free, downloadable example)

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    Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.

    Blog management wisdom for businesses serious about blogging

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    For those of you who understand the “why” and want to learn more about the “how” of blog management.

    CMWorld: 3 more things you need to incorporate today

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    Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights.…

    Customer lifecycle marketing: Content for every stage

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    How does the content you create fall into the customer lifecycle? Relax, we’ll show you.

    Getting started on your campaign: Create a marketing brief

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    A marketing brief is your roadmap from no content strategy to hitting every one of your KPIs.

    Top marketing KPI examples

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    Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?