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    The 10 most important B2B marketing strategies for 2019 and beyond

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    These strategies can support your B2B sales and marketing goals by improving customer experiences and optimizing the buyer journey.

    5 steps to a result-driven content marketing process

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    Here’s an all-inclusive look at the five major stages of a successful content marketing process, complete with all the important steps and nitty-gritty details you won’t want to miss.

    5 successful telecom marketing strategies

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    Telecom companies have found immeasurable success with these five marketing strategies.

    How to use behavioral segmentation in your content marketing strategy

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    Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.

    What is predictive marketing?

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    Predictive analytics can support marketing and sales goals by anticipating customer trends and qualifying inbound leads.

    How do iTunes podcast rankings work, really? (infographic)

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    Every podcaster wants to land in the iTunes Top 200 list. But how do iTunes’ podcast rankings work – and how can you refine your own podcast to increase its visibility and capture a wider audience?

    A quick-start guide for SEO campaign management in 2019

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    The first three positions in Google capture 60 percent of all click-throughs. If you don’t rank in the top three, you don’t exist. Period. Let’s try to correct that.

    How to quantify content marketing with cost per lead and cost per sale

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    No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead and cost per sale.

    11 exciting B2B marketing trends you need to know in 2019

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    Podcasts, ABM, customer experience and automation are trending upward in 2019. Uncover the other trends you need to stay abreast of.