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    Distribution Channel Strategy: Your Go-To Guide

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    What are the different distribution channels you should be using in your organization? Learn how you can develop an efficient channel strategy.

    12 Promotion Ideas to Drive More Sales (Infographic)

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    If you’re in need of ideas for your next wave of promotional messaging, we’ve got you covered. Get creative and jumpstart your sales with these ideas.

    Content Matrix: The Key to Creating a Results-Focused Content Strategy (+ Free Template)

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    Learn how a content matrix can organize your content marketing strategy and keep your team laser-focused on success.

    How To Create a Strategic Marketing Process: 5 Steps for Success (Infographic)

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    Your strategic marketing process provides the roadmap to cultivate valuable connections with customers and cement your brand in the perfect niche in your marketplace. Here are the most important steps to follow.

    6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)

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    To create effective messaging within your marketing campaigns, you first need to define your target audience.

    How a Good Content Management Strategy Can Transform Your Digital Marketing Game

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    A good content management strategy can drive sales, increase productivity and change the way your content marketing team accomplishes goals.

    How To Build a Strategic Marketing Plan (+ a Free Template!)

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    A strategic marketing plan is a comprehensive outline for the advertising and marketing efforts of a brand or organization.

    Share of Voice: How to Measure, Boost and Leverage Your SOV

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    Learn what share of voice is and how to measure and improve your SOV.

    What Is Keyword Difficulty?

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    Keyword difficulty keeps your content honest. Without a keyword difficulty score that’s low enough for you to appear on page one of SERPs, your content investments may be best spent elsewhere. Here’s how you determine keyword difficulty and what you need to do with your findings.