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    10 content marketing experts draft their ideal assets for ROI

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    Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.

    Learn from the best: 3 awesome examples of inbound marketing

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    What makes an inbound marketing campaign great? These examples will give you some ideas.

    How to build a B2B marketing strategy from the ground up

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    What is a B2B strategy, and how do you beat competitors at the marketing game? We’ve got plenty of examples for you to follow and summaries of what you need to know to get started.

    How marketing AI impacts content marketing (with examples)

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    Are the bots taking over? How should you be working with artificial intelligence? Here are the details, examples, predictions and actionable takeaways you need to know about marketing AI.

    Creating a user journey map

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    Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.

    Creating a content strategy that will sustain company revenue for years to come

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    Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics? Creating a content strategy that serves the larger goals of your business should be marketing 101, yet, too often, marketers lose sight of this reality.

    How to build a content development plan

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    Here’s everything you need to know about creating a successful content development strategy.

    How to create a strategic marketing process: 5 steps for success

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    Your strategic marketing process provides the roadmap to cultivate valuable connections with customers and cement your brand in the perfect niche in your marketplace. Here are the most important steps to follow.

    How to conduct a comprehensive marketing audit

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    A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.