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    What is predictive marketing?

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    Predictive analytics can support marketing and sales goals by anticipating customer trends and qualifying inbound leads.

    How do iTunes podcast rankings work, really? (infographic)

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    Every podcaster wants to land in the iTunes Top 200 list. But how do iTunes’ podcast rankings work – and how can you refine your own podcast to increase its visibility and capture a wider audience?

    A quick-start guide for SEO campaign management in 2019

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    The first three positions in Google capture 60 percent of all click-throughs. If you don’t rank in the top three, you don’t exist. Period. Let’s try to correct that.

    How to quantify content marketing with cost per lead and cost per sale

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    No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead and cost per sale.

    11 exciting B2B marketing trends you need to know in 2019

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    Podcasts, ABM, customer experience and automation are trending upward in 2019. Uncover the other trends you need to stay abreast of.

    8 software marketing strategies that work (ebook)

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    To scale rapidly, software companies need marketing strategies that apply to a global market.

    User journey maps for content marketing: what you need to know

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    Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.

    How to kick-start your SEO marketing plan (infographic)

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    Is your SEO marketing plan prepared for 2018? How do you weave SEO and content marketing together? We answer these questions and more.

    Remarketing vs Retargeting: What’s the difference?

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    Remarketing and retargeting are unique concepts that go hand in hand to optimize the buying journey.