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    How to create an audience profile in 5 steps (+ examples)

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    As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.

    How to create an effective SaaS marketing strategy

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    Software-as-a-Service has been helping businesses in various industries optimize their operations, yet it’s not the easiest or most flashy product to market. Read on to learn about how you can create an effective SaaS marketing strategy.

    SEMrush Keyword Magic Tool: How to develop an enchanted content strategy (tutorial)

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    Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.

    5 higher education marketing strategies that work

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    What’s the lesson for higher education? It’s time to embrace 21st-century marketing. Take a seat as we go over the top strategies that work.

    7 of the most innovative marketing strategies (infographic)

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    Just a good old-fashioned ‘best-of’ post that pays homage to brilliant marketing campaigns from Cisco, Whil., GE, Expedia and more.

    What to expect from Brafton content marketing during COVID-19

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    At Brafton, our two key priorities are maintaining the health and safety of our staff, and effectively supporting you and your business’ marketing efforts. Here’s what we are doing at a company-wide level to achieve these goals.

    A beginner’s guide to creating a distribution channel strategy that works

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    What is a channel distribution strategy? Basically, it’s how you get your product to customers. So you better know all about direct and indirect channels before you get down to strategizing.

    5 successful telecom marketing strategies (infographic)

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    Telecom companies have found immeasurable success with these five marketing strategies.

    12 Exciting B2B marketing trends you need to know in 2020 (infographic)

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    Podcasts, ABM, customer experience and automation are trending upward in 2019. Uncover the other trends you need to stay abreast of.