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    Social advocacy in marketing, explained

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    Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.

    What is a customer archetype and how do you make one?

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    A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.

    The basic ingredients of a restaurant marketing plan

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    Marketing a restaurant has a few fundamental distinctions from marketing in other industries.

    Top marketing KPI examples (infographic)

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    Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

    7 customer success KPIs every business should track

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    Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

    What is ABM, and is it right for you?

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    Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?

    How to create an audience profile in 5 steps (+ examples)

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    As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.

    How to create an effective SaaS marketing strategy

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    Software-as-a-Service has been helping businesses in various industries optimize their operations, yet it’s not the easiest or most flashy product to market. Read on to learn about how you can create an effective SaaS marketing strategy.

    SEMrush Keyword Magic Tool: How to develop an enchanted content strategy (tutorial)

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    Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.