ClickCease Content Strategy Archives - Page 2 of 25 - Brafton

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How to Make a Buyer Journey Map for Your Brand (Infographic)


Here’s your quick guide to buyer journey mapping — including step-by-step instructions and examples to follow.

How Marketers Can Save Time: 8 Efficient Time-Saving Strategies


Is your marketing team wasting time on tasks they could automate? In this guide, we dive deep into tools, strategies and tips to help your marketing team automate tasks and become more efficient.

How to Complete a Brand Audit (Infographic)


Step-by-step instructions on how to complete a brand audit for your business.

What Is a Customer Archetype and How Do You Make One?


Understand the behaviors and personalities of your core customer segments by creating and leveraging customer archetypes. Here’s how.

The Best Marketing Team Structures (8 Key Roles)


Marketing teams come in all shapes and sizes, but all great teams possess certain defining values, functions and dynamics. Let’s find out what gold-medal marketing teams are made of.

5 Solar Marketing Strategies That Work


Learn how to optimize your solar marketing strategies to stay ahead (and be successful) in a rapidly growing solar industry.

When (And How) to Hire a Conversion Optimization Consultant


Wondering how a conversion optimization consultant can help your business? Discover when it makes sense to partner with a pro — and how to go about it.

12 B2B Marketing Trends You Need To Know in 2022 (Infographic)


This year is likely to be one of great change and experimentation for B2B brands.

Distribution Channel Strategy: Your Go-To Guide (Infographic)


What are the different distribution channels you should be using in your organization? Learn how you can develop an efficient channel strategy.