The Business Case for Google AI Overviews Visibility vs Other LLMs
AI Overviews or ChatGPT? Learn why optimizing for Google AI Overviews is the more strategic near-term choice and how to build a smarter strategy.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
8 Fun & Useful Branding Exercises to Grow Your Business (Infographic)
Learn how you can grow your business with some fun (and useful) branding exercises.
Creative Strategy: Developing an Inventive Approach to Your Marketing Campaigns
A creative strategy aligns ideas, messaging and goals. Learn how to build one that drives more consistent, effective marketing campaigns.
Audience Behavior Explained: How To Turn Insights Into Better Marketing Performance
Learn what audience behavior is, how it shapes marketing strategies and which tools and metrics help improve engagement and campaign performance.
Blogger Outreach Campaigns: A Step-by-Step Guide to SEO and Brand Growth
Blogger outreach helps brands earn backlinks, grow domain authority and expand visibility. Learn how to run an effective outreach campaign.
Your 2026 Webinar Strategy: How To Plan a Successful Webinar Event in 7 Steps (Infographic)
A webinar strategy is an essential pillar of every good webinar event. Here’s how to plan webinars that draw crowds and fulfill business goals.
Audience Segmentation: Your Guide to Better Marketing
Master the power of audience segmentation. Learn its importance and how to utilize segments for an effective marketing strategy.
How Original Research Fuels a High-Performance Content Engine
Original research doesn’t have to stop at one asset — it can fuel content for months with the right strategy. Here’s how to approach research projects with a hub-and-spoke mindset.
Why Your Original Research Needs a Clear Business Objective
Research needs a clear business objective — otherwise, you might ask questions that will never deliver results, let alone a clearer picture. Here’s how to define those objectives.
Thought Leadership Is “Broken” — Here’s How Original Research Can Fix It
The most effective thought leadership offers fresh ideas. Here’s how to get started on an original research project to support higher-quality thought leadership content.