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    How to conduct a comprehensive marketing audit

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    A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.

    Enterprise marketing explained

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    What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?

    Setting up your Amazon marketing strategy: A how-to guide

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    You’ll need a solid Amazon marketing strategy if you expect to compete on one of the world’s largest e-commerce platforms.

    6 real-life target audience examples to help you define your own (B2B and B2C)

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    To create effective messaging within your marketing campaigns, you first need to define your target audience.

    These CRM marketing examples prove that your CRM is one of your best content marketing tools

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    Here’s a look at how your CRM can work well with your content strategy, as displayed by some convincing CRM marketing examples.

    Tend to the content lifecycle and your results will blossom

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    Giving each stage of a content lifecycle enough care and attention is essential for marketers who want to manage content to its fullest potential.

    Your ‘totally’ top guide to the all-time best ‘90s marketing campaigns

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    Take a walk down memory lane with these totally bodacious ‘90s marketing campaigns.

    How to turn emotion into revenue with nostalgia marketing (+ 7 real-life examples)

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    How do brands capitalize on nostalgia? What do consumers actually crave?

    23 tested methods for crafting the perfect headline [webinar]

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    Your headline is your chance to grab a reader’s attention. Do you know what encourages clicks and what doesn’t? In this webinar, we cover how to make a great headline, how to avoid sounding click-baity and why it all matters.