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    Content marketing niches: Finding your target audience (and your voice) in boring industries

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    Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.

    12 ways to do real estate content marketing like the pros

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    Launch a new build or upcycle your existing marketing with 12 content ideas for real estate marketers.

    5 steps to a result-driven content marketing process

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    Here’s an all-inclusive look at the five major stages of a successful content marketing process, complete with all the important steps and nitty-gritty details you won’t want to miss.

    5 successful telecom marketing strategies

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    Telecom companies have found immeasurable success with these five marketing strategies.

    How to use behavioral segmentation in your content marketing strategy

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    Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.

    What is predictive marketing?

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    Predictive analytics can support marketing and sales goals by anticipating customer trends and qualifying inbound leads.

    How do iTunes podcast rankings work, really? (infographic)

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    Every podcaster wants to land in the iTunes Top 200 list. But how do iTunes’ podcast rankings work – and how can you refine your own podcast to increase its visibility and capture a wider audience?

    A quick-start guide for SEO campaign management in 2019

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    The first three positions in Google capture 60 percent of all click-throughs. If you don’t rank in the top three, you don’t exist. Period. Let’s try to correct that.

    8 software marketing strategies that work (ebook)

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    To scale rapidly, software companies need marketing strategies that apply to a global market.