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    What is account-based marketing, and is it right for you?

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    Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?

    Setting up your Amazon marketing strategy: A how-to guide

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    You’ll need a solid Amazon marketing strategy if you expect to compete on one of the world’s largest e-commerce platforms.

    6 real-life target audience examples to help you define your own (B2B and B2C)

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    To create effective messaging within your marketing campaigns, you first need to define your target audience.

    These CRM marketing examples prove that your CRM is one of your best content marketing tools

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    Here’s a look at how your CRM can work well with your content strategy, as displayed by some convincing CRM marketing examples.

    Tend to the content lifecycle and your results will blossom

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    Giving each stage of a content lifecycle enough care and attention is essential for marketers who want to manage content to its fullest potential.

    Your ‘totally’ top guide to the all-time best ‘90s marketing campaigns

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    Take a walk down memory lane with these totally bodacious ‘90s marketing campaigns.

    How to turn emotion into revenue with nostalgia marketing (+ 7 real-life examples)

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    How do brands capitalize on nostalgia? What do consumers actually crave?

    23 tested methods for crafting the perfect headline [webinar]

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    Your headline is your chance to grab a reader’s attention. Do you know what encourages clicks and what doesn’t? In this webinar, we cover how to make a great headline, how to avoid sounding click-baity and why it all matters.

    Content marketing niches: Finding your target audience (and your voice) in boring industries

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    Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.