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    5 steps to a result-driven content marketing process

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    Here’s an all-inclusive look at the five major stages of a successful content marketing process, complete with all the important steps and nitty-gritty details you won’t want to miss.

    How to use behavioral segmentation in your content marketing strategy

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    Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.

    What is predictive marketing?

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    Predictive analytics can support marketing and sales goals by anticipating customer trends and qualifying inbound leads.

    How do iTunes podcast rankings work, really? (infographic)

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    Every podcaster wants to land in the iTunes Top 200 list. But how do iTunes’ podcast rankings work – and how can you refine your own podcast to increase its visibility and capture a wider audience?

    A quick-start guide for SEO campaign management in 2019

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    The first three positions in Google capture 60 percent of all click-throughs. If you don’t rank in the top three, you don’t exist. Period. Let’s try to correct that.

    8 software marketing strategies that work (ebook)

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    To scale rapidly, software companies need marketing strategies that apply to a global market.

    How to kick-start your SEO marketing plan (infographic)

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    Is your SEO marketing plan prepared for 2018? How do you weave SEO and content marketing together? We answer these questions and more.

    Remarketing vs Retargeting: What’s the difference?

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    Remarketing and retargeting are unique concepts that go hand in hand to optimize the buying journey.

    The ideal content marketing funnel template

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    Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.