• No nonsense.
    Just really good
    marketing insights.

    Sign up to get free
    weekly resources.

    Thanks for
    subscribing!

    Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."
    Content Strategy

    Lead conversion: Strategies, metrics and more

    sep

    A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.
    Content Strategy

    Social advocacy in marketing, explained

    sep

    Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.
    Content Strategy

    What is a customer archetype and how do you make one?

    sep

    A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.
    Content Strategy

    The basic ingredients of a restaurant marketing plan

    sep

    Marketing a restaurant has a few fundamental distinctions from marketing in other industries.
    Content Strategy

    What Is ABM, and Is It Right for You?

    sep

    Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?
    Content Strategy

    How to create an audience profile in 5 steps (+ examples)

    sep

    As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.
    Content Strategy

    SEMrush Keyword Magic Tool: How to develop an enchanted content strategy (tutorial)

    sep

    Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.
    Content Strategy

    7 of the most innovative marketing strategies (infographic)

    sep

    Just a good old-fashioned ‘best-of’ post that pays homage to brilliant marketing campaigns from Cisco, Whil., GE, Expedia and more.
    Content Strategy

    What to expect from Brafton content marketing during COVID-19

    sep

    At Brafton, our two key priorities are maintaining the health and safety of our staff, and effectively supporting you and your business’ marketing efforts. Here’s what we are doing at a company-wide level to achieve these goals.