The life of a content strategist

What does your blog contribute to your marketing goals? Are you blogging just for the sake of blogging? Stop it.

Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.

What makes an inbound marketing campaign great? These examples will give you some ideas.

What is a B2B strategy, and how do you beat competitors at the marketing game? We’ve got plenty of examples for you to follow and summaries of what you need to know to get started.

Are the bots taking over? How should you be working with artificial intelligence? Here are the details, examples, predictions and actionable takeaways you need to know about marketing AI.

Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.

Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics? Creating a content strategy that serves the larger goals of your business should be marketing 101, yet, too often, marketers lose sight of this reality.

Here’s everything you need to know about creating a successful content development strategy.

Your strategic marketing process provides the roadmap to cultivate valuable connections with customers and cement your brand in the perfect niche in your marketplace. Here are the most important steps to follow.