A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.
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A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.
Marketing a restaurant has a few fundamental distinctions from marketing in other industries.
As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.
Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.
Just a good old-fashioned ‘best-of’ post that pays homage to brilliant marketing campaigns from Cisco, Whil., GE, Expedia and more.
At Brafton, our two key priorities are maintaining the health and safety of our staff, and effectively supporting you and your business’ marketing efforts. Here’s what we are doing at a company-wide level to achieve these goals.