Create B2B content that is as different as your buyer personas
No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Not all scary numbers want to eat you [success story]
B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.
Social media metrics you should actually care about
Understand what social media metrics matter most for your business.
Your blog will increase your bounce rate (and that’s okay)
Blog posts will boost your bounce rate, but that’s not necessarily a bad thing.
Eyes on the skies: How Brafton creatives craft solar content
Find out how Brafton creatives serve the solar industry.
It’s February: Are you using expanded text ads yet?
Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.
5 Tom Brady quotes to add to your content marketing playbook
Check out these quotes from the NFL GOAT that can easily apply to your content marketing strategies.
Bring the gridiron online: Best Super Bowl ad campaigns
Want your marketing strategies to be Super Bowl-worthy? These successful campaigns provide valuable lessons for marketers to score big with your audience.
I saw Google naked in the shower
A lesson in learning more about Google’s ranking algorithm through researching a Google Analytics anomaly on our own blog.
Solar assets: The sky’s the limit for solar content marketing
Understand the power of content marketing assets at the solar industry’s disposal.