Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Although many high school students researching colleges head to the web for information, most universities do a poor job of search engine optimization (SEO), according to research from WordStream. The company says that 15 universities are "excelling at SEO," while the vast majority of other schools in the country are failing when it comes to… Read more »
A proper search engine optimization (SEO) campaign, much like life itself, has a hierarchy of needs which means needs with the biggest priority need to be met before others can be taken into account. But often, many companies want to begin a marketing campaign without having a solid search engine optimization (SEO) base, says Virginia… Read more »
Many businesses think they don’t need to use search engine optimization (SEO) because they don’t work in the tech industry or have any service related to the web, but a California paving company is showing that every industry can benefit from SEO. Majestic Interlocking Paving, a brick paving company based in Walnut Creek, California, has… Read more »
Creating original, compelling content is one of the best ways to increase search engine optimization (SEO) and online visibility. With that in mind, one hardware chain is using original content this weekend in a marketing campaign aimed at do-it-yourselfers. Ace Hardware has announced that it will be using original content for a Labor Day online… Read more »
As companies grow and create products that become popular they can often get the misconception that there is no need to market themselves. But one popular jean company proves that just because a compa
Most companies with an online marketing strategy realize that duplicate content can destroy any good search engine optimization (SEO) campaign, which is why a number of large news organizations are trying to limit over syndication. Zachary M. Seward of the Nieman Journalism Lab, writes that the Tribune Company – which owns the Chicago Tribune and… Read more »
Many small businesses don’t take advantage of online marketing tools like search engine optimization (SEO) but a group in Wisconsin is hoping to get more SMBs on board by teaching them about the technique. The Small Business Development Center at the University of Wisconsin-Green Bay is offering a program at the end of this month… Read more »
With so many people heading to the internet to do their shopping, online retailers need to distance themselves from the pack. By using online marketing and search engine optimization (SEO) one online hat retailer has done just that and increased sales by more than 200 percent. Hat Club, an Arizona-based online retailer with locations in… Read more »
As it becomes easier for people to head online to do their shopping, an increasing number of people are choosing to buy clothes on the internet, which has a number of apparel companies turning to search engine optimization (SEO) to help draw traffic. One of those companies is Wrangler, a jean company perhaps best known… Read more »
Although the use of search engine optimization (SEO) has been around for many years, it appears that many companies looking for improved ROI are contributing to a big increase in its use. Investor’s Business Daily notes that organizations from the Dairy Council of California to Macy’s are using search engine optimization (SEO) to make sure… Read more »