Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
In her SMX West keynote, Google’s Susan Wojcicki spoke about the recent privacy policy changes and why a future of social search is good for users and marketers.
At day one of SMX, panelists in the “Hitchhiker’s Guide to SEO” session weighed in on strategies marketers can use to keep up with the ever-expanding search galaxy.
At SMX Social Media Marketing, experts shared insights on high-performing Twitter marketing strategies. Here’s Brafton’s top 10 Twitter marketing takeaways.
At this week’s SMX East conference, Google product manager Christian Oestlien and Google software engineer Tiffany Oberoi gave attendees a closer look at Google+.
Google’s personalized results can provide users targeted content (and perhaps give marketers chances to engage tailored audiences), but Eli Pariser points to some shortcomings of this evolving search system at SMX East 2011.
At the SMX East 2011 “The Great Correlation vs Causation” panel, industry experts speak about ways marketers can measure the SEO impact of various factors and why creating a human-friendly site experience counts.
At last week’s SMX Advanced Seattle conference, marketers from across the globe gathered to discuss search and social best practices to survive a post-Panda Google searchscape.