Does Google want you to switch to a mobile-only website?
A recent Q&A with Google’s John Mueller reveals a best practice for mobile SEO that should be taken with a grain of salt.
Search for: SMX
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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2 Google updates that just had a bigger impact than Mobilegeddon
Search results were not upended by Google’s Mobile update, but there are 2 recent changes that are impacting results across the web.
Mobile searches surpass desktop – what it means for your marketing
We’ve reached the tipping point, as Google announced there are now more mobile searches than desktop searches online.
5 Quick Insights on Google’s Mobile Algorithm
Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.
A look inside Brafton: The first 100 Days of 2015
It’s been a busy year at Brafton so far. We’ve been online and on the road in equal measure, delivering results to our clients through best-in-class content marketing. We’ve been executing against strategies that constantly evolve as our clients’ needs change. We’re working harder than ever to stay ahead of the pack as the digital… Read more »
Mobile email clicks are 2x more valuable than desktop [study]
Brands’ investments in content-driven strategies for mobile devices are paying off as email conversion rates increase and provide more bottom-line value.
What We’ve Learned From Hundreds of Client Infographics: Designing for Success
As result of Brafton’s infographic marketing services’ review, our product offerings have been updated to reflect best practices in UX and readability.
How to build & measure brand awareness from content #12DaysofContent
Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.
Lead generation is the bottom line for inbound marketing campaigns
Marketers are feeling more pressure to generate leads, making it a top priority for execs, and content campaigns can help.
30 percent of page one search results contain at least one HTTPS URL
User experience covers a range of features, from encryption to usability to information architecture, and sites that use HTTPs are showing up at the top of search results.