Cutts, Google fielding suggestions for 2012 search adjustments
Matt Cutts turned to his personal blog on Tuesday to invite user recommendations for improvements to search in 2012.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing plans struggle without proper planning
Planning is a pivotal step in the implementation of any successful content marketing campaign.
SMX East experts on Panda-proofing content marketing
The experts at SMX East shared insight on how to make SEO content marketing Panda-friendly to boost search rankings and prospect engagement.
Internet marketing news roundup, September 9
From insight shared at this week’s Content Marketing World conference to news about rising social media usage, internet marketing headlines for the week ending September 9th remind businesses that the search and social landscapes are dynamic.
Strategy needed to maximize social media marketing
The Business Finance Store recently reported that businesses of all sizes must develop social marketing strategies to guide their initiatives.
MarketingSherpa: Content marketing is a top SEO strategy
A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name content the most effective SEO tactic.
Study: Frequently published social media content boosts brand exposure
After launching a Facebook Fan page, most businesses launch efforts to both generate more fans and boost exposure.
For mobile marketing, it’s all about details
The importance of mobile content marketing is beginning to be felt across businesses of all sizes. But, according to one expert, companies must pay attention to the little things to make their mobile marketing campaigns successful.
Social media and content marketing: Top for B2B and B2C investment
Roughly half of B2C marketers say both online content and social media marketing were last year’s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, according to the Focus Research study, Marketers’ Benchmarks 2011.
Measuring social media: Free tools to quantify your social influence
Quantifying social media is certainly a challenge, but not impossible! There are hundreds of low-cost (and even free!) social media measuring tools that can help illustrate the impact of your business’s social campaigns.